Google Ads audit · boldcreate

Headline

BoldCreate has no Google Ads account of its own. It runs as two Search campaigns inside the syncfusion.com account (9780479270, USD): "BoldCreate AI | US" (started 2026-11-06) and "BoldCreate AI | Tier3" (India only, started 2026-11-07). Both campaigns are ENABLED and SERVING, with approved ads, eligible keywords and $100.00/day budgets each. They have had 0 impressions, 0 clicks and $0 spend from launch through 2026-11-12. The rest of the account spent $6,490.11 over 2026-11-06 to 2026-11-11, so the account itself is delivering. The cause can't be identified from the API: the US campaign shows primary status LIMITED with reasons BIDDING_STRATEGY_LEARNING plus two UNKNOWN, and both campaigns had status changes on 2026-11-10. Setup is mostly sound: phrase/exact only, Presence geo, Search Partners and Display off, auto-apply off. The gaps are conversion tracking (BoldCreate actions are secondary, bidding is Maximize Clicks, no CRM import) and ad copy with hard-coded prices and an unsourced customer count.

Score

50 / 100 (6 of 12 checked items passed; a warn counts as not passed; 3 items n/a, 1 not checked)

• Pass: 6 | Warn: 3 | Fail: 3 | n/a: 3 | Not checked: 1

Top 3 actions

1. Find out why the campaigns aren't serving (not a checklist item, but blocks everything else). In the Ads UI, check the campaign status details, the 2026-11-10 status changes, the ad review history and the keyword diagnosis ("Ad preview and diagnosis") for both campaigns. Owner: paid search lead.
2. Count BoldCreate conversions correctly (B3, B4). Make "BoldCreate Start Building Signup" and "BoldCreate Book a Demo Sign-up" primary for these two campaigns, and plan a CRM import of a qualified BoldCreate stage. Owner: paid search lead and sales ops.
3. Clean up ad claims (C4). Remove "$199/mo…" and "AI at Provider Cost + 10%" from ad copy and link to the pricing page, or have product marketing confirm and own them. Source or remove "47,000+ Syncfusion Customers".

Findings

Ads account audit: boldcreate, syncfusion.com (9780479270), BoldCreate campaigns only, 2026-11-12

Period: 2026-10-15 to 2026-11-11 (28 days), compared with 2026-09-17 to 2026-10-14 | Run by: Claude

Score

• Pass: 6 | Fail: 3 | n/a: 3 (also Warn: 3, Not checked: 1)

Proposed changes (need human approval before applying)

See "Proposed changes (need approval)" below.

Remember to add these results to the team's shared results log (location TBD).

Not checked

• A6 Audience Network (Microsoft Ads): no Microsoft Ads data source was connected. The Microsoft Ads half of B1 was not checked either.
• Why the campaigns have no impressions: the API returns primary status reasons BIDDING_STRATEGY_LEARNING and UNKNOWN, and change history shows two campaign status changes and a CPC-ceiling change on 2026-11-10. The old and new values of those changes aren't selectable in this API version, so it's unknown whether the campaigns were paused for part of the period. Needs a check in the Ads UI.
• B4, form click-ID capture: can't be seen from the Google Ads API. Needs a form or CRM check.
• C2, landing pages: the pages weren't fetched and the website buyer-fit audit (a separate skill) wasn't run.
• C4, pricing facts: the ad prices weren't compared with the live pricing page (https://boldcreate.ai/pricing) in this run.
• Tier3 negative keyword texts: read from the US campaign. Tier3 has the same 37 criterion IDs, which identify the same keyword text and match type.
• Date range: the checklist default is 90 days vs. the prior 90. This run used the 28-day range pbmaintain supplied. The campaigns started 2026-11-06/07, so the comparison period has no BoldCreate data.
• Waste estimate: ads.wasted_spend_est is null because there was no spend.

Proposed changes (need approval)

None of these has been applied. Each one needs approval from the paid search lead in chat.

1. BoldCreate AI | US and BoldCreate AI | Tier3, delivery: 0 impressions since launch → diagnose in the Ads UI (status history, ad preview and diagnosis, keyword search volume) before changing bids or budgets. Reason: blocks every item.
2. Campaign conversion goals (both campaigns): BoldCreate actions are secondary and the account's primary goals belong to other products → use campaign-specific goals with "BoldCreate Start Building Signup" and "BoldCreate Book a Demo Sign-up" as primary. Reason: B3.
3. Bidding (both campaigns): Maximize Clicks with no conversion signal → switch to Maximize Conversions after change 2 and enough conversions, then set separate US and India target CPAs. Reason: B5.
4. RSA copy (all 10 enabled ads): "$199/mo…" and "AI at Provider Cost + 10%" / "10% platform fee" → remove them and point to https://boldcreate.ai/pricing, or have product marketing confirm and own them. Reason: C4.
5. Enterprise & Governance RSAs (830710013464, 830784833167): "47,000+ Syncfusion Customers" / "serving 47,000+ organizations" → add a source or remove. Reason: C4.
6. Negatives (both campaigns): add student, students, tutorial, internship, careers and courses as phrase negatives, preferably moving all 37 negatives to a shared BoldCreate list. Reason: A3.
7. "free" negative (both campaigns): blocks "free trial" queries although the ads promote a 30-day free trial → paid search lead decides whether to replace it with narrower negatives. Reason: A3.
8. CRM / forms (sales ops): no BoldCreate offline import → capture GCLID/GBRAID/WBRAID on boldcreate.ai forms and import a qualified BoldCreate stage. Reason: B4.

Data sources

• Google Ads API v24 through the google-ads MCP server (list_accounts, run_gaql, read-only). Customer 9780479270 "syncfusion.com", currency USD, time zone America/New_York. Scope: campaigns 24432936147 and 24446797357. Queried 2026-11-12.
• Resources queried: customer, campaign, ad_group, ad_group_criterion, campaign_criterion, campaign_shared_set, ad_group_ad, campaign_conversion_goal, conversion_action, recommendation_subscription, change_event.
• Raw exports in raw/: campaigns.csv, keywords.csv, negatives.csv, ads_landing_pages.csv, ad_copy.json, account_and_conversions.json, change_history.csv. Costs are in micros, as the API returns them; dollar figures here are micros ÷ 1,000,000. User identities in change history are omitted.
• Checklist: demand-gen/paid/ads-account-audit.md. References: demand-gen/paid/google-ads-strategy.md, _reference/pricing-and-licensing.md (BoldCreate section).