Website buyer-fit audit · bold-bi
2026-11-12 20:46 · success · score 73· by sarathkumarvenkatesan · reviewed by sarathkumarvenkatesan on 2026-11-12· backend claude-code 2.1.322 (claude-opus-5-5)
Checklist: demand-gen/web/website-buyer-fit-audit.md
Summary
Headline
boldbi.com scores 73% for midsize and enterprise buyer fit (35/48 points on 24 of 28 items; 4 could not be checked). The strongest sections are pricing clarity (90%) and trust (83%). The biggest gaps are no architecture or data-flow overview for IT/security, an incomplete procurement pack (no security questionnaire, vendor forms or MSA/EULA), forms that don't route by company size, and two objections with no answer on the site: vendor lock-in and migrating existing dashboards.
Score
- Overall: 73% (35/48). Items marked not-checked (S2.1, S7.1, S8.1, S8.2) are excluded from both points and maximum.
- Objection coverage: 10 of 15 answered at their listed placement (0.667), 3 partial, 2 missing.
- This is the first Bold BI run, so there is no previous score to compare with.
Top 3 actions
- Complete the enterprise path (S2): confirm by hand that "Contact sales" and "Book a demo" are in the header nav. Add a procurement section (security questionnaire, vendor/W-9 forms, MSA/EULA, alongside the existing DPA) linked from /security/ and /pricing/. Add a company-size field to the contact and quote forms.
- Close the IT/security gaps (S1, S3): publish an architecture and data-flow overview per edition, a vulnerability disclosure policy, and consistent hosting-region wording. Link status.boldbi.com from /support/ and /legal/security/.
- Answer the missing objections (S6): cover lock-in and dashboard export, migrating existing dashboards (on the comparison pages), company longevity, scaling proof, and renewal terms.
Findings
Website buyer-fit audit: bold-bi, https://www.boldbi.com/, 2026-11-12
Run by: Claude
| Section | Score | Points | Biggest gap |
|---|---|---|---|
| S1 Trust | 83% | 10/12 | No formal vulnerability disclosure policy; status page not linked |
| S2 Enterprise paths | 67% | 4/6 | No security questionnaire, vendor forms or MSA/EULA; forms don't capture company size (nav CTAs not checked) |
| S3 Deployment and integration | 63% | 5/8 | No architecture or data-flow overview |
| S4 Pricing-page clarity | 90% | 9/10 | Renewal, upgrade and EULA terms not linked from /pricing/ |
| S5 Case studies | 50% | 2/4 | No company-size label or filter; customer size not stated |
| S6 Objection coverage | 50% | 2/4 | Lock-in and migration objections unanswered |
| S7 Performance | 100% | 2/2 | Core Web Vitals not checked (PSI 429) |
| S8 Accessibility | 50% | 1/2 | Statement targets WCAG 2.1 with no conformance level; keyboard and contrast not checked |
| Overall | 73% | 35/48 |
Item results
| Section | Item | Score (0/1/2) | URL or "not found" | Note |
|---|---|---|---|---|
| S1 | S1.1 Security page | 1 | https://www.boldbi.com/security/, https://www.boldbi.com/legal/security/ | Encryption, backups and pen testing are covered. Disclosure is only "support@boldbi.com". Region wording conflicts: "in the US region" vs "Managed regions" / "Customer-selected region" |
| S1 | S1.2 Compliance | 2 | https://www.boldbi.com/legal/compliance-request-form/ | SOC 2 Type 2, HIPAA (BAA on request), GDPR, NIST 800-53, TX-RAMP L2. ISO 27001 is not claimed. The page calls SOC 2 a "certification" |
| S1 | S1.3 Support SLAs and tiers | 2 | https://www.boldbi.com/support/ | Three tiers with response times. /pricing/ and /embedded-analytics/ say "chat, email and WhatsApp"; /support/ lists only the ticket portal |
| S1 | S1.4 Status page linked | 1 | https://status.boldbi.com/ | Exists but is not linked from /support/ or the pages checked |
| S1 | S1.5 Customer logos | 2 | https://www.boldbi.com/customers/ | 9 logos on the homepage plus a customers page. Permission can't be verified from the site |
| S1 | S1.6 Third-party reviews | 2 | https://www.g2.com/products/bold-bi/reviews | G2, Capterra, GetApp and Software Advice linked. "As of" dates differ (Oct 1 vs Oct 6) |
| S2 | S2.1 Nav CTAs | not checked | not found (header not captured) | Hero has "Request a Demo". No "Contact sales" label in the body |
| S2 | S2.2 Procurement docs | 1 | https://www.boldbi.com/legal/dpa/ | DPA, sub-processors, compliance form and SLA PDF are offered. No questionnaire, W-9 or MSA/EULA |
| S2 | S2.3 SSO, RBAC, audit logs | 2 | https://www.boldbi.com/authentication/ | Explained by edition. /authentication/ doesn't name MPC for SSO |
| S2 | S2.4 Short forms routed by size | 1 | https://www.boldbi.com/contact/ | Short (5 fields) but no company-size field |
| S3 | S3.1 Deployment options | 2 | https://www.boldbi.com/deployment/ | Cloud, On-Premises, MPC and embedded |
| S3 | S3.2 Platforms and integrations | 2 | https://www.boldbi.com/resources/integrations/ | 145 connectors, 5 SDK frameworks, Windows/Linux/Docker/K8s |
| S3 | S3.3 API and docs one click | 1 | https://help.boldbi.com/embedding-options/embedding-sdk/ | SDK docs are linked. The REST API is not linked from the homepage or /embedded-analytics/ |
| S3 | S3.4 Architecture overview | 0 | not found | Text-only mentions |
| S4 | S4.1 Pricing model | 2 | https://www.boldbi.com/pricing/ | Per user, per application (unlimited users), or quote |
| S4 | S4.2 Free/trial/community | 2 | https://www.boldbi.com/community-license/ | Eligibility stated in plain words |
| S4 | S4.3 Enterprise path | 2 | https://www.boldbi.com/pricing/ | "Get a Custom Quote" / "Request a Quote" |
| S4 | S4.4 Licensing/renewal/upgrade terms | 1 | https://www.boldbi.com/legal/terms-of-use/ | Linked from /license-type/ only. No renewal or upgrade terms |
| S4 | S4.5 Cost-at-scale FAQ | 2 | https://www.boldbi.com/pricing/ | Per-user vs per-application FAQ |
| S5 | S5.1 Filter by industry and size | 1 | https://www.boldbi.com/case-studies/ | Industry and use-case filters; no size filter |
| S5 | S5.2 Midsize+ with outcomes | 1 | https://www.boldbi.com/case-studies/ | Outcomes are reported, but customer size isn't stated |
| S6 | S6.1 Objections answered | 1 | see table below | 10 Y, 3 Partial, 2 N |
| S6 | S6.2 FAQPage markup | 1 | /pricing/, /security/, /authentication/, /multitenancy/ | Present on 6 pages. 5 FAQ pages not checked. Not validated with the Rich Results Test |
| S7 | S7.1 Core Web Vitals | not checked | not found | PSI API HTTP 429; no GSC |
| S7 | S7.2 No 404s on key paths | 2 | 25 key pages, HTTP 200 | In-page links not crawled |
| S8 | S8.1 Keyboard and focus | not checked | not found | Needs a manual browser test |
| S8 | S8.2 Contrast and alt text | not checked | not found | Lighthouse unavailable (429) |
| S8 | S8.3 Accessibility statement | 1 | https://www.boldbi.com/accessibility/ | WCAG 2.1, no conformance level, VPAT linked |
Objection coverage
| # | Objection | Listed placement | Answered there? (Y/Partial/N) | FAQ markup? (Y/N/n/a) | URL |
|---|---|---|---|---|---|
| 1 | Can you pass our security review? | security | Y | Y | https://www.boldbi.com/security/ |
| 2 | Is it HIPAA and GDPR compliant? | security | Y | Y (page) | https://www.boldbi.com/legal/security/ |
| 3 | SSO and multi-tenancy not in Cloud | pricing | Y | Y | https://www.boldbi.com/pricing/ |
| 4 | Keep data on our own infrastructure? | product page | Y | not checked | https://www.boldbi.com/on-premises-bi/ |
| 5 | Scale to thousands of tenants/users? | product page | Partial (multi-tenancy and K8s; no scale proof) | not checked | https://www.boldbi.com/multitenancy/ |
| 6 | Embedded dashboards look like our product? | product page | Y | not checked | https://www.boldbi.com/white-label-analytics/ |
| 7 | How hard is it to embed? | product page | Y | not checked | https://www.boldbi.com/embedded-analytics/ |
| 8 | Does it connect to our data? | product page | Y | n/a (no FAQ) | https://www.boldbi.com/resources/integrations/ |
| 9 | Is the AI safe with our data? | FAQ | Y | not checked | https://www.boldbi.com/ai-analytics/ |
| 10 | Support and SLA? | FAQ | Y | not checked | https://www.boldbi.com/support/ |
| 11 | Cost with many customers? | pricing | Y | Y | https://www.boldbi.com/pricing/ |
| 12 | Renewal, and if it doesn't work out? | pricing | Partial (money-back, monthly/annual, no setup fee; renewal not addressed) | Y | https://www.boldbi.com/pricing/ |
| 13 | Are we locked in? | FAQ | N | n/a | not found |
| 14 | Will you be around in five years? | FAQ | Partial (company age is on /customers/ and /request-demo/; no FAQ answer) | N | https://www.boldbi.com/customers/ |
| 15 | Moving existing dashboards takes too long | comparison | N (comparison pages don't cover migration) | n/a | https://www.boldbi.com/compare/ |
Fix list (highest impact first)
| Priority | Fix | Section | Owner role | Effort (S/M/L) |
|---|---|---|---|---|
| 1 | Verify, and add if missing, "Contact sales" and "Book a demo" in the header nav (desktop and mobile) | S2 | marketing ops | S |
| 2 | Add a procurement pack: security questionnaire, vendor/W-9 forms, MSA/EULA next to the DPA | S2 | product marketing | M |
| 3 | Publish an architecture and data-flow overview per edition | S3 | product marketing | M |
| 4 | Publish a vulnerability disclosure policy and reconcile hosting-region wording | S1 | product marketing | S |
| 5 | Add a company-size field to the contact and quote forms and route midsize+ to sales | S2 | marketing ops | M |
| 6 | Link status.boldbi.com from /support/, /legal/security/ and the footer | S1 | marketing ops | S |
| 7 | Answer lock-in/export (#13), migration (#15), longevity (#14), scale proof (#5) and renewal (#12) | S6 | SEO lead | M |
| 8 | Link license, renewal and upgrade terms from /pricing/ | S4 | product marketing | S |
| 9 | Add company-size labels and a filter to case studies; add midsize+ stories with outcomes | S5 | product marketing | M |
| 10 | Validate FAQPage markup on all FAQ pages; add it where missing | S6 | SEO lead | S |
| 11 | Link the REST API reference from the homepage and /embedded-analytics/ | S3 | product marketing | S |
| 12 | Update the accessibility statement to a stated WCAG 2.2 AA target | S8 | web developer | S |
| 13 | Align support-channel wording, review "as of" dates and the "SOC 2 certification" wording | S1 | product marketing | S |
Consistency issues to send to product marketing (per checklist "If something goes wrong"):
- /legal/security/ says "SOC 2® Type 2 certification". SOC 2 is an attestation report. Product marketing to confirm the wording.
- Support channels: /pricing/ and /embedded-analytics/ say "chat, email and WhatsApp", but /support/ lists only the ticket portal.
- Hosting region: /legal/security/ says "in the US region", while /security/ says Cloud uses "Managed regions".
- The repo's
_reference/objections/bold-bi.md#10 says "Every edition includes 24/5 support". The live /support/ page shows Cloud Standard at 8x5 and On-Premises Standard/Business at business hours. The objections file needs an update; it is not edited in this run.
Not checked
- S2.1 Nav CTAs: the fetch tool returns pages converted to markdown without the header navigation. Needs a manual look.
- S7.1 Core Web Vitals: the PageSpeed Insights API returned HTTP 429 Too Many Requests for both requests, and no Search Console MCP was connected.
- S8.1 Keyboard navigation and focus: there was no browser tool, so this needs a manual test.
- S8.2 Contrast and alt text: Lighthouse was unavailable (PSI 429) and the raw HTML was not available.
- Partly checked:
- S6.2: FAQPage markup was not checked on 5 FAQ pages, and no page was validated with the Rich Results Test.
- S7.2: key pages load, but in-page links were not crawled.
- The /get-free-demo/ booking widget fields were not captured.
Proposed changes (need approval)
Nothing was changed. Each of these needs approval from a human before anyone acts:
- Website: header nav CTAs (if missing), a procurement document section, an architecture/data-flow page, a vulnerability disclosure policy plus security.txt, status page links, and FAQ answers for objections #5, #12, #13, #14 and #15.
- Website forms: add a company-size field and route by size (marketing ops / CRM routing).
- Website copy fixes:
- region wording
- support-channel wording
- "SOC 2 certification" wording
- review "as of" dates
- MPC named for SSO on /authentication/
- a REST API link
- terms links on /pricing/
- the accessibility statement
- Case studies: size labels and a filter.
- Repo: update
_reference/objections/bold-bi.md#10 (support hours) and resolve its TODOs (#5, #13, #14, #15 proofs) to match the live site.
Data sources
- Live boldbi.com pages, fetched logged out on 2026-11-12 with a web-fetch tool. 25 pages returned HTTP 200 and are listed with their URLs and notes in
raw/page-evidence.json. - status.boldbi.com and help.boldbi.com.
- PageSpeed Insights API: HTTP 429, no data.
- Repo references:
_reference/objections/bold-bi.md_reference/pricing-and-licensing.md(Bold BI section)demand-gen/web/website-buyer-fit-audit.md
- MCP servers: none connected for this run.
- Choices made, since this run was unattended:
- Not-checked items are excluded from the score.
- Objection coverage counts only "Y" (partials count as 0).
- The metric period is the audit date, not the 28-day parameter range, because this is a point-in-time site audit. This matches earlier published buyer-fit runs.
- Results should also be added to the team's shared results log (location TBD).
Findings
| ID | Item | Status | Severity | Effort | Recommendation | Checklist |
|---|---|---|---|---|---|---|
| S3.4 | Architecture or data-flow overview for IT/securityneeds approval Score 0/2. No architecture or data-flow diagram found on /security/, /legal/security/, /multitenancy/ or /embedded-analytics/ ('How it works' is a 4-step text list; /legal/security/ mentions 'containerized microservice architecture' in text only). | fail | high | M | Publish an architecture and data-flow overview per edition (where data lives, what leaves the network, AI calls, token flow) linked from /security/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.1 | Security page: data handling, encryption, hosting regions, pen testing, responsible disclosureneeds approval Score 1/2. /security/ and /legal/security/ state AES-256 at rest, TLS 1.2 in transit, replication and backups, in-house plus yearly third-party pen testing. Gaps: no formal vulnerability disclosure policy (only 'support@boldbi.com'); hosting regions inconsistent (/legal/security/ says 'in the US region', /security/ says Cloud uses 'Managed regions' and MPC a 'Customer-selected region'). | warn | high | S | Publish a vulnerability disclosure policy (page plus security.txt) and reconcile the hosting-region wording between /security/ and /legal/security/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.2 | Procurement and security-review documents offeredneeds approval Score 1/2. Offered: DPA (https://www.boldbi.com/legal/dpa/), sub-processor list, compliance request form (SOC 2 report, BAA), Cloud SLA PDF, terms of use. Not found: security questionnaire (CAIQ/SIG), W-9/vendor forms, MSA or EULA. | warn | high | M | Add a procurement section (security questionnaire, vendor forms, MSA/EULA, DPA) linked from /security/ and /pricing/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S6.1 | Every objection answered at its listed site placementneeds approval Score 1/2. Of 15 objections in _reference/objections/bold-bi.md: 10 answered (Y), 3 partial (#5 scale, #12 renewal, #14 longevity), 2 not answered (#13 lock-in, #15 migrating dashboards). See summary.md objection table. | warn | high | M | Add answers for lock-in and dashboard export (FAQ), migration (comparison pages), company longevity (FAQ), scaling proof (product page) and renewal terms (pricing FAQ). | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.4 | Uptime or status page linkedneeds approval Score 1/2. https://status.boldbi.com/ exists (Better Stack, 'All services are online') but is not linked from /support/ and was not found linked on the homepage body or security pages. | warn | medium | S | Link status.boldbi.com from /support/, /legal/security/ and the site footer. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.4 | Forms short and route by company sizeneeds approval Score 1/2. /contact/ form has 5 fields (Name, Email, Phone optional, Subject optional, message) and the pricing 'Get My Quote' form has name, email, optional phone: short, but neither asks company size, so no routing by size. /get-free-demo/ booking widget fields not captured. | warn | medium | M | Add a company-size (or user/tenant count) field to contact and quote forms and route midsize+ to sales. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.3 | API and docs one click from product pagesneeds approval Score 1/2. Docs are one click away (/embedded-analytics/ 'JavaScript SDK reference' -> help.boldbi.com). The REST API is not linked: homepage names 'REST API' without a link and /embedded-analytics/ does not mention it; the API reference is reachable from /multitenancy/ only. | warn | medium | S | Link the Server REST API reference from the homepage 'REST API' mention and from /embedded-analytics/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.4 | Licensing, renewal and upgrade terms linkedneeds approval Score 1/2. /license-type/ links /legal/terms-of-use/ (#embedded, #cloud-commercial). /pricing/ links SOC 2/HIPAA/GDPR overviews but no EULA, renewal or upgrade terms; Cloud-to-On-Premises move is only in an FAQ answer. | warn | medium | S | Link license terms and a short renewal/upgrade terms section from /pricing/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S5.1 | Case studies filterable by industry and company sizeneeds approval Score 1/2. https://www.boldbi.com/case-studies/ has 'All industries' and 'All use cases' filters (8 stories). No company-size label or filter. | warn | medium | S | Add a company-size label and filter to each case study. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S5.2 | Midsize+ organizations with customer-reported outcomesneeds approval Score 1/2. Some stories carry customer-reported outcomes (e.g. report generation time reduced 60%), but no story states the customer's size, so midsize+ fit cannot be confirmed from the site. | warn | medium | M | State organization size (employees or users/tenants) on each story; add at least two midsize+ stories with outcomes. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S6.2 | FAQPage structured data on visible FAQs, validatedneeds approval Score 1/2. FAQPage JSON-LD present on /pricing/, /license-type/, /community-license/, /security/, /authentication/, /multitenancy/. Not checked on /support/, /on-premises-bi/, /white-label-analytics/, /ai-analytics/, /embedded-analytics/ (their FAQs are visible). Not validated with the Rich Results Test (no tool in this run). | warn | low | S | Run the Rich Results Test on all FAQ pages and add FAQPage markup where missing. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.3 | Accessibility statement publishedneeds approval Score 1/2. https://www.boldbi.com/accessibility/ (canonical /legal/accessibility/) exists, cites Section 508 and 'WCAG 2.1 Adherence' with a VPAT; no conformance level, and it targets WCAG 2.1 while syncfusion.com/accessibility cites WCAG 2.2. | warn | low | S | State the target conformance level (WCAG 2.2 AA), known gaps and a feedback contact. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.1 | 'Contact sales' and 'Book a demo' in main navigationneeds approval Not checked: the fetch tool did not capture the header navigation. The homepage body has 'Request a Demo' (-> /get-free-demo/) in the hero and near the bottom; no 'Contact sales' label was found in the body; /contact-sales/ returns 404 (guessed URL). | not-checked | high | S | Check the header manually on desktop and mobile; if missing, add 'Contact sales' and 'Book a demo' to the main nav. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S7.1 | Core Web Vitals 'Good' on home, pricing, product and demo pages Not checked: PageSpeed Insights API returned HTTP 429 Too Many Requests for / and /pricing/; no Search Console MCP connected. | not-checked | medium | S | Re-run with a PageSpeed API key or check the GSC Core Web Vitals report. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.1 | Keyboard navigation and visible focus Not checked: needs a manual browser test; no browser tool in this run. | not-checked | medium | S | Tab through nav, pricing calculator, quote and contact forms on desktop and mobile. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.2 | Color contrast and alt text pass automated WCAG 2.2 AA check Not checked: PageSpeed/Lighthouse API returned HTTP 429; raw HTML not available (converted markdown showed alt text on homepage images, but the converter may fill it). | not-checked | medium | S | Run Lighthouse or axe on home, pricing, product and demo pages. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.3 | Support SLAs and support tiers statedneeds approval Score 2/2. https://www.boldbi.com/support/ lists Standard/Business/Enterprise tiers, response times (2 business days / 1 business day / 8 business hours), hours by edition and SLA PDFs. Inconsistency: /pricing/ and /embedded-analytics/ say support is by 'chat, email and WhatsApp'; /support/ lists only the ticket portal. | pass | medium | S | Align the support-channel wording across /pricing/, /embedded-analytics/ and /support/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.2 | Compliance certifications with how to request reportsneeds approval Score 2/2. /legal/security/ lists SOC 2 Type 2, HIPAA (independently audited, BAA on request), GDPR, NIST 800-53 and TX-RAMP Level 2 overviews, with the request path https://www.boldbi.com/legal/compliance-request-form/. ISO 27001 not claimed. Note: /legal/security/ calls SOC 2 Type 2 a 'certification' (it is an attestation report). | pass | low | S | Ask product marketing whether 'SOC 2 Type 2 certification' should read 'SOC 2 Type 2 report'. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.5 | Customer logos and references Score 2/2. Homepage 'Trusted by leading companies' strip with 9 logos; https://www.boldbi.com/customers/ logo list; https://www.boldbi.com/case-studies/ with 8 named stories. Permission not verifiable from the site. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.6 | Third-party reviews linkedneeds approval Score 2/2. Homepage links G2 (4.4), Capterra (4.9), GetApp (4.9), Software Advice (4.9) plus G2 badges. Rating dates differ across pages ('Ratings as of October 1, 2026' on /case-studies/, 'checked October 6, 2026' on homepage, /about-us/, /compare/). | pass | low | S | Use one 'ratings as of' date across pages. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.3 | SSO/SAML, role-based access and audit logs explainedneeds approval Score 2/2. https://www.boldbi.com/authentication/ covers SSO providers and protocols (self-hosted only), RBAC and row-level security; /security/ says audit trail is in all 3 editions; /pricing/ shows SSO and multi-tenancy by edition. Minor: /authentication/ does not name MPC explicitly for SSO, while /pricing/ does. | pass | low | S | State 'Managed Private Cloud and On-Premises' explicitly on /authentication/. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.1 | Deployment options stated plainly Score 2/2. Homepage and /deployment/ state Cloud Edition, On-Premises, Managed Private Cloud and embedded (JavaScript SDK or iFrame); /license-type/ has a comparison table. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.2 | Supported platforms, frameworks and integrations listed Score 2/2. /on-premises-bi/ lists Windows, Linux (RHEL, Ubuntu), Docker, Kubernetes; /embedded-analytics/ lists React, Angular, Vue, .NET, Blazor; /resources/integrations/ states '145 documented data connectors' plus a Generic Web API connector. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.1 | Pricing model clear Score 2/2. https://www.boldbi.com/pricing/ shows Cloud (per user), On-Premises (per user or per application, unlimited users), Managed Private Cloud (quote) and what every edition includes. Editions are definition lists rather than one grid. | pass | low | S | Optionally present editions as a single comparison grid. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.2 | Free, trial or community option with eligibility Score 2/2. 30-day trial 'Every feature, no credit card'; https://www.boldbi.com/community-license/ states revenue, developer and employee limits in plain words and lists its limits. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.3 | Enterprise/volume path with contact-sales CTA Score 2/2. 'Get a Custom Quote' (Managed Private Cloud) and 'Request a Quote' (calculator) open an inline 'Get My Quote' form on /pricing/; volume-discount table for added users. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.5 | Pricing FAQ answers cost-at-scale questions Score 2/2. Pricing FAQ 'Should I choose per-user or per-application pricing?' gives the user count where per-application becomes cheaper and says per-application suits many customers 'since user growth does not change the price'. FAQ also covers billing, MPC pricing, free version, money-back. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S7.2 | No broken links or 404s on key paths Score 2/2 (key-path scope). All 25 key pages fetched returned HTTP 200 (home, pricing, license-type, security, legal/security, support, product pages, case studies, contact, request-demo, accessibility, status). In-page links were not crawled. 404s seen were guessed URLs only, not links on the site. | pass | low | S | Run a full link crawl to confirm in-page links. | demand-gen/web/website-buyer-fit-audit.md#checklist |
Metrics
| Metric | Value | Previous | Change | Period | Dimensions |
|---|---|---|---|---|---|
| Buyer-fit score web.buyer_fit_score | 73.0% | – | – | 2026-11-12 – 2026-11-12 | |
| Buyer-fit section score web.section_score | 83.3% | – | – | 2026-11-12 – 2026-11-12 | section: S1 |
| Buyer-fit section score web.section_score | 66.7% | – | – | 2026-11-12 – 2026-11-12 | section: S2 |
| Buyer-fit section score web.section_score | 62.5% | – | – | 2026-11-12 – 2026-11-12 | section: S3 |
| Buyer-fit section score web.section_score | 90.0% | – | – | 2026-11-12 – 2026-11-12 | section: S4 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S5 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S6 |
| Buyer-fit section score web.section_score | 100.0% | – | – | 2026-11-12 – 2026-11-12 | section: S7 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S8 |
| Objections answered on site web.objection_coverage | 66.7% | – | – | 2026-11-12 – 2026-11-12 |
Folder: reports/publish/bold-bi/website-buyer-fit-audit/20261112-2046_website-buyer-fit-audit_bold-bi_9c38