Website buyer-fit audit · bold-reports
2026-11-12 20:46 · success · score 58· by sarathkumarvenkatesan · reviewed by sarathkumarvenkatesan on 2026-11-12· backend claude-code 2.1.322 (claude-opus-5-5)
Checklist: demand-gen/web/website-buyer-fit-audit.md
Summary
Headline
boldreports.com scores 58% (29/50 on the items that could be checked) for midsize+ buyer fit. Deployment clarity, pricing structure, logos and reviews are strong. The biggest problems are trust and procurement: the HIPAA page contradicts itself, the DPA excludes Bold Reports Embedded, and there is no security questionnaire, license-terms link or company-size routing. Objection coverage is 8 of 15 fully answered, and there is no FAQPage markup on any of the nine FAQ-heavy pages checked.
Score
- Overall: 58% (29/50). 3 of 28 items were not checked (S7.1, S8.1, S8.2) and are left out of the maximum.
- Objections fully answered on their listed page: 8/15 (0.533). Another 6 are partly answered and 1 is not answered.
- No earlier run to compare against.
Top 3 actions
- Fix the conflicting compliance claims (S1.2). The HIPAA overview says the product is "certified as compliant with HIPAA" in one FAQ and "there is no official HIPAA certification" in the next. The SOC 2 page calls SOC 2 "Certified". Product marketing and legal should fix these the same day. Also add hosting regions and a pen-testing statement to the security page.
- Build the procurement path (S2.2, S2.4, S4.4). Clarify how Bold Reports Embedded customers get a DPA, since the DPA lists it as an "Excluded Product". Add a security questionnaire, vendor/W-9 forms and the license agreement to a procurement section, and link it from pricing and security. Add a company-size field to the contact, demo and quote forms.
- Close the objection gaps and add FAQPage markup (S6). Add a company-longevity FAQ. Link the Crystal converter limitation list from the Crystal pages. Make the free-migration eligibility wording the same everywhere. Add FAQPage JSON-LD to the FAQ pages.
Findings
Website buyer-fit audit: bold-reports, https://www.boldreports.com/, 2026-11-12
Run by: Claude
| Section | Score | Points | Biggest gap |
|---|---|---|---|
| S1 Trust | 67% | 8/12 | HIPAA page contradicts itself; no pen testing or hosting regions on the security page |
| S2 Enterprise paths | 50% | 4/8 | DPA excludes Bold Reports Embedded; no security questionnaire or vendor forms; no company-size routing |
| S3 Deployment and integration clarity | 75% | 6/8 | API docs not one click from migration and product pages |
| S4 Pricing-page clarity | 60% | 6/10 | No license, renewal or upgrade terms linked |
| S5 Case studies | 50% | 2/4 | Stories not labelled by company size |
| S6 Objection coverage | 25% | 1/4 | No FAQPage markup; longevity objection unanswered |
| S7 Performance | 50% | 1/2 (1 item not checked) | Core Web Vitals not checked; common paths 404 without redirect |
| S8 Accessibility | 50% | 1/2 (2 items not checked) | Statement gives WCAG 2.1 with no conformance level |
| Overall | 58% | 29/50 |
Item results
| Section | Item | Score (0/1/2) | URL or "not found" | Note |
|---|---|---|---|---|
| S1 | S1.1 Security page | 1 | https://www.boldreports.com/security/ | Has encryption, TLS, key management and providers (Azure, Google Cloud, DigitalOcean). Missing: regions, pen testing. Disclosure is only on a separate legal page |
| S1 | S1.2 Compliance | 1 | https://www.boldreports.com/legal/soc2-overview/ | Claims SOC 2 Type 2, ISO 27001, GDPR and HIPAA, with a request form. The HIPAA FAQs conflict, SOC 2 is called "Certified", and no BAA is mentioned |
| S1 | S1.3 Support SLAs and tiers | 1 | https://www.boldreports.com/support/ | Says "typically responds within 24 hours". SLA PDFs are linked but tiers aren't on the page |
| S1 | S1.4 Status page | 1 | https://status.boldreports.com/ | Page exists, but no link found from the security, support or home pages (header and footer not readable) |
| S1 | S1.5 Customer logos | 2 | https://www.boldreports.com/customers/ | 8 enterprise logos and 63 customers listed. Permission can't be checked from the site. Meta description names firms not in the list |
| S1 | S1.6 Third-party reviews | 2 | https://www.boldreports.com/ | Links to G2, Capterra (.in), GetApp (.com.au) and Software Advice |
| S2 | S2.1 Contact sales / Book a demo in nav | 1 | https://www.boldreports.com/schedule-free-demo/ | Header not readable by the tool. Homepage body has only trial and gallery CTAs. No "Contact sales" label anywhere |
| S2 | S2.2 Procurement documents | 1 | https://www.boldreports.com/legal/ | DPA, sub-processors and request form are there. No questionnaire, W-9 or license agreement. DPA excludes Bold Reports Embedded |
| S2 | S2.3 SSO/SAML, RBAC, audit logs | 1 | https://www.boldreports.com/security/ | OIDC, LDAP, Entra ID, RBAC and RLS are covered. SAML isn't named. Audit logs are vague |
| S2 | S2.4 Short forms, route by size | 1 | https://www.boldreports.com/contact/ | 2 required fields, but no company-size field. The demo form didn't render for the tool |
| S3 | S3.1 Deployment options | 2 | https://www.boldreports.com/pricing/ | Covers Cloud, On-Premises (Windows, Linux, Docker, Kubernetes, air-gapped) and embedded |
| S3 | S3.2 Platforms and integrations | 2 | https://www.boldreports.com/embedded-reporting/ | Frameworks and data sources are listed. Connector count differs: 48 on one page, 25+ on others |
| S3 | S3.3 API and docs one click away | 1 | https://help.boldreports.com/enterprise-reporting/rest-api-reference/ | Linked only inside an FAQ. No docs link on the migration pages |
| S3 | S3.4 Architecture or data-flow overview | 1 | https://www.boldreports.com/embedded-reporting/ | SDK architecture image, but nothing aimed at IT/security on the security page |
| S4 | S4.1 Pricing model | 2 | https://www.boldreports.com/pricing/ | Per user, per application and Cloud options. "No per-developer fees". Calculator available |
| S4 | S4.2 Free, trial and community eligibility | 1 | https://www.boldreports.com/community-license/ | Community license not in visible pricing text. The email-type trial rule is only on the homepage |
| S4 | S4.3 Enterprise path and CTA | 2 | https://www.boldreports.com/request-quote/ | Request Quote, "Talk to an expert" and an enterprise licensing FAQ |
| S4 | S4.4 License, renewal and upgrade terms | 0 | not found | FAQs defer to "your subscription agreement" |
| S4 | S4.5 Cost-at-scale FAQ | 1 | https://www.boldreports.com/pricing/ | Multi-server and dev/test/prod questions just say "contact sales". One FAQ appears twice |
| S5 | S5.1 Labelled by industry and size | 1 | https://www.boldreports.com/customers/ | Industry filter only. Stories are unlabelled |
| S5 | S5.2 Midsize+ with outcomes | 1 | https://www.boldreports.com/customers/ | Outcomes stated (600+ SSRS reports migrated; 85% less development time), but company size isn't given |
| S6 | S6.1 Objections answered | 1 | see table below | 8 Y, 6 Partial, 1 N |
| S6 | S6.2 FAQPage markup | 0 | not found | Missing on all 9 FAQ pages checked. Rich Results Test not run |
| S7 | S7.1 Core Web Vitals | not checked | No PSI or GSC access in this run | |
| S7 | S7.2 No broken links | 1 | https://www.boldreports.com/ | Key linked pages return 200. Common paths 404 with no redirect (/contact-us/, /request-demo/, /demo/, /case-studies/, /api/, /accessibility/). The tel: link on the accessibility page is broken. Partial crawl only |
| S8 | S8.1 Keyboard and focus | not checked | Needs an interactive browser | |
| S8 | S8.2 Automated contrast and alt-text check | not checked | Lighthouse/axe not available | |
| S8 | S8.3 Accessibility statement | 1 | https://www.boldreports.com/legal/accessibility/ | Gives WCAG 2.1 with no level and no date. /accessibility/ returns 404 |
Objection coverage
| # | Objection | Listed placement | Answered there? (Y/Partial/N) | FAQ markup? (Y/N/n/a) | URL |
|---|---|---|---|---|---|
| 1 | Do we have to rebuild hundreds of SSRS reports? | product page | Y | n/a | https://www.boldreports.com/ssrs-migration/ |
| 2 | Crystal conversion never works cleanly | product page | Partial: the page says "has limits" but doesn't list them or link the converter limitation guide | n/a | https://www.boldreports.com/crystal-reports-migration/ |
| 3 | Why not the current vendor's upgrade path? | comparison | Partial: the Crystal comparison is calm ("Where Crystal Reports may fit"), but the SSRS pages frame Microsoft's path as a cost problem | n/a | https://boldreports.com/ssrs-alternative/ |
| 4 | Will output match pixel for pixel? | FAQ | Y | N | https://www.boldreports.com/ssrs-migration/ |
| 5 | Can you pass our security review? | security | Y | n/a | https://www.boldreports.com/security/ |
| 6 | Is it HIPAA and GDPR compliant? | security | Partial: the HIPAA overview contradicts itself, no BAA is mentioned, and the DPA excludes Embedded | n/a | https://www.boldreports.com/legal/hipaa-overview/ |
| 7 | We can't use a public cloud | pricing | Y | n/a | https://www.boldreports.com/pricing/ |
| 8 | Will it handle our big reports? | FAQ | Partial: there's a "millions of records" claim, but no FAQ explains server-side rendering | N | https://www.boldreports.com/ssrs-migration/ |
| 9 | Does it fit our app framework? | product page | Y | n/a | https://www.boldreports.com/embedded-reporting/ |
| 10 | Support during and after migration | FAQ | Partial: eligibility conflicts ("eligible paid" vs "all paid ... across all plans"), and tiers aren't on the support page | N | https://www.boldreports.com/ssrs-migration/ |
| 11 | Cost as more people view reports | pricing | Y | n/a | https://www.boldreports.com/pricing/ |
| 12 | We want a perpetual license | pricing | Y | n/a | https://www.boldreports.com/pricing/ |
| 13 | Swapping one lock-in for another? | FAQ | Y | N | https://www.boldreports.com/pricing/ |
| 14 | Will you be around in five years? | FAQ | N: no FAQ answers it. "25+ years" (customers page) and "24+ years" (enterprise page) differ | N | not found |
| 15 | Users won't adopt a new designer | product page | Partial: the web designer is covered, but the desktop designer appears only in a customer quote | n/a | https://boldreports.com/ssrs-alternative/ |
Fix list (highest impact first)
| Priority | Fix | Section | Owner role | Effort (S/M/L) |
|---|---|---|---|---|
| 1 | Fix the HIPAA FAQ conflict and the SOC 2 "certified" wording, and state whether a BAA is available (with legal) | S1 | Product marketing + legal | S |
| 2 | Clarify DPA coverage for Bold Reports Embedded; publish a procurement pack (questionnaire, W-9/vendor forms, license agreement, DPA) | S2 | Marketing ops + legal | M |
| 3 | Add hosting regions, pen testing, a disclosure link and a data-flow diagram to the security page | S1, S3 | Product marketing | M |
| 4 | Confirm "Contact sales" and "Book a demo" are in the header on desktop and mobile, and add a demo CTA to the homepage hero | S2 | Marketing ops | S |
| 5 | Add a company-size field and routing to the contact, demo and quote forms | S2 | Marketing ops | M |
| 6 | Summarize support tiers and SLAs on the support page; link the status page from security and support | S1 | Product marketing | S |
| 7 | Name SAML support (or its absence) and describe user-activity audit logs | S2 | Product marketing | S |
| 8 | Add a company-longevity FAQ and use one years-in-business figure | S6 | SEO lead | S |
| 9 | Link the converter limitation guide from the Crystal pages; use the same free-migration eligibility wording on every page | S6 | SEO lead | S |
| 10 | Add FAQPage JSON-LD to the 9 FAQ pages and validate with the Rich Results Test | S6 | Web developer | M |
| 11 | Link license, renewal and upgrade terms from pricing; answer the multi-server and non-production licensing questions | S4 | Product marketing | S |
| 12 | Put trial and community-license eligibility on the pricing page | S4 | Product marketing | S |
| 13 | Label case studies by industry and size; add a size filter | S5 | Product marketing | M |
| 14 | Add docs and API links to the product and migration page bodies | S3 | Product marketing | S |
| 15 | Add 301 redirects for common 404 paths; fix the tel: link | S7 | Web developer | S |
| 16 | Update the accessibility statement to WCAG 2.2 AA with a date, and run Lighthouse/axe | S8 | Web developer | S |
Flag to product marketing (same day, per checklist): the HIPAA overview contradicts itself; the SOC 2 page calls SOC 2 "Certified"; the DPA excludes Bold Reports Embedded; free-migration eligibility conflicts between /ssrs-migration/ and /ssrs-alternative/; years in business are 25+ on one page and 24+ on another; the connector count is 48 on one page and 25+ on others; the customers page meta description names firms not in the list. These are reported as found. This run did not decide which value is correct.
Not checked
- S7.1 Core Web Vitals: no PageSpeed Insights or Search Console access (no MCP servers connected, no shell).
- S8.1 Keyboard navigation and focus: needs an interactive browser.
- S8.2 Automated contrast and alt-text check: Lighthouse/axe not available.
- Partly checked: the header and footer navigation (S2.1, S1.4, S8.3) weren't returned by the fetch tool. The demo form fields (S2.4) didn't render. The SLA PDFs, compliance request form, sub-processors, NIST/TX-RAMP pages and white-label page weren't read. Link checking (S7.2) covered only the pages fetched.
- Everything was audited on desktop only, through a text fetch. Mobile was not checked.
Proposed changes (need approval)
Every fix in the fix list is a proposed change to the live website or legal pages. None were made. Each needs a human owner to approve and carry it out. The legal or compliance wording changes (fix 1, 2 and 7) must not change any claim without a source from legal. Pricing and licensing facts were not changed, and none are quoted here.
Data sources
- Live site, fetched logged out on 2026-11-12 with WebFetch (a text conversion of each page). The page list, HTTP status codes and JSON-LD types are in
raw/pages-checked.json. _reference/objections/bold-reports.md(15 objections, last reviewed 2026-11-07).- Checklist
demand-gen/web/website-buyer-fit-audit.md. - The date-range parameters (2026-10-15 to 2026-11-11) weren't used. This audit is a point-in-time snapshot taken on 2026-11-12, and that date is used as the metrics period.
- Reminder: add these results to the team's shared results log (location TBD in the checklist).
Findings
| ID | Item | Status | Severity | Effort | Recommendation | Checklist |
|---|---|---|---|---|---|---|
| S4.4 | Licensing, renewal and upgrade terms linkedneeds approval Score 0/2. No link to a license agreement, renewal or upgrade terms on the pricing page; renewal FAQs defer to 'your subscription agreement' and 'Contact the sales team'. The software license agreement URL was not found on the legal index. | fail | medium | S | Publish (or link) the license agreement and renewal/upgrade terms from the pricing FAQ. | demand-gen/web/website-buyer-fit-audit.md#s4-pricing-page-clarity-product-marketing |
| S6.2 | FAQPage structured data on visible FAQs, validatedneeds approval Score 0/2. JSON-LD on home, pricing, embedded-reporting, enterprise-reporting, ssrs-migration, ssrs-alternative, crystal-reports-alternative, crystal-reports-migration and community-license contains Organization/WebSite/WebPage/SoftwareApplication (and BreadcrumbList/Service/VideoObject/Article on some) but no FAQPage, despite 11-67 visible questions per page. Read from converted page output, not raw HTML; Rich Results Test not run (no browser tool). | fail | medium | M | Add FAQPage JSON-LD matching the visible FAQs on these pages and validate with the Rich Results Test. | demand-gen/web/website-buyer-fit-audit.md#s6-objection-coverage-seo-lead |
| S1.1 | Security page: data handling, encryption, hosting regions, pen testing, responsible disclosureneeds approval Score 1/2. https://www.boldreports.com/security/ states AES-256 encryption at rest and in transit, TLS 1.2+, key management (HSM / bring-your-own for Cloud, customer-held for On-Premises) and hosting on 'Azure, Google Cloud, and DigitalOcean infrastructure'. No hosting regions named. Penetration testing not found. Responsible disclosure is a separate page linked from the legal center (security@boldreports.com, safe harbor, no response-time commitment). FAQ 19 says NIST 800-53 alignment is not publicly listed, but the legal index links a NIST 800-53 overview. | warn | high | S | Add hosting regions, a penetration-testing statement (frequency, third party) and a direct link to responsible disclosure on the security page; reconcile the NIST 800-53 FAQ with the legal index. | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S1.2 | Compliance certifications and how to request reportsneeds approval Score 1/2. Security page claims 'SOC 2 Type 2 and ISO 27001, both verified through independent audits', GDPR compliance and HIPAA support; compliance request form at /legal/compliance-request-form/. https://www.boldreports.com/legal/soc2-overview/ covers 'Syncfusion and its Bold product lines' and calls SOC 2 'Certified' (it is an attestation); auditor and period not named. https://www.boldreports.com/legal/hipaa-overview/ conflicts with itself: FAQ 01 says products 'are certified as compliant with HIPAA', FAQ 02 says 'there is no official HIPAA certification'. No BAA offer found. TX-RAMP Level 2 page linked from legal index (not read). | warn | high | S | Product marketing and legal to correct the HIPAA FAQ conflict and SOC 2 'certified' wording the same day, state BAA availability, and add audit period/report date to the SOC 2 page. Don't change claims without a source from legal. | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S2.1 | Contact sales and Book a demo visible in main navigationneeds approval Score 1/2 (partially verified). The fetch tool strips the header, so nav labels could not be read. In page bodies: homepage CTAs are 'Start a 30-day free trial' and 'Open the live gallery' only; pricing has 'Request Quote', 'Get Your Custom Quote' and 'Talk to an expert' (/contact/); demo booking exists at https://www.boldreports.com/schedule-free-demo/ and is linked from the alternative pages. No 'Contact sales' button label found anywhere. | warn | high | S | Verify manually in a browser that 'Contact sales' and 'Book a demo' are in the header on desktop and mobile; if not, add them, and add a demo CTA to the homepage hero. | demand-gen/web/website-buyer-fit-audit.md#s2-enterprise-paths-marketing-ops |
| S2.2 | Procurement and security-review documents offeredneeds approval Score 1/2. https://www.boldreports.com/legal/ lists DPA, sub-processors, privacy, GDPR/HIPAA/SOC 2/NIST/TX-RAMP overviews, terms and a compliance request form. Not found: security questionnaire (e.g. CAIQ/SIG), W-9 or vendor forms, a linked software license agreement/MSA. The DPA (/legal/dpa/) states 'Essential Studio, Bold BI Embedded, and Bold Reports Embedded ("Excluded Products") are specifically excluded from this DPA'. | warn | high | M | Add a procurement section (security questionnaire, W-9/vendor forms, license agreement, DPA) linked from pricing and security; legal to clarify how Bold Reports Embedded customers get a DPA. | demand-gen/web/website-buyer-fit-audit.md#s2-enterprise-paths-marketing-ops |
| S6.1 | Every objection answered on its listed site placementneeds approval Score 1/2. Of 15 objections in _reference/objections/bold-reports.md: 8 answered (Y), 6 partial, 1 not answered. Gaps: #14 company longevity has no FAQ answer (and '25+ years' on /customers/ vs '24+ years' on /enterprise-reporting/); #2 Crystal limitation list not linked from product pages; #10 free migration eligibility conflicts ('eligible paid' on /ssrs-migration/ vs 'all paid ... across all plans' on /ssrs-alternative/); #6 HIPAA statements conflict; #8 no server-side rendering explanation in FAQ; #3 SSRS migration page frames the vendor path as a cost problem; #15 desktop designer not mentioned. See the objection coverage table in summary.md. | warn | high | M | Fix the six partials and add a longevity FAQ; details in the fix list. | demand-gen/web/website-buyer-fit-audit.md#s6-objection-coverage-seo-lead |
| S1.3 | Support SLAs and support tiers statedneeds approval Score 1/2. https://www.boldreports.com/support/ says 'A support engineer typically responds within 24 hours' and links Cloud and On-Premises SLA PDFs (cdn.boldreports.com/website/sla/...; not read). Support tiers are not described on the support page; the ssrs-alternative FAQ 07 refers to onboarding hours 'depending on the support tier'. | warn | medium | S | Summarize support tiers and response-time commitments on the support page (from the SLA PDFs), so buyers don't have to open PDFs. | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S1.4 | Uptime or status page linkedneeds approval Score 1/2. https://status.boldreports.com/ exists (Better Stack, per-component uptime, subscriptions). No link to it was found on the homepage, security page or support page body text; the fetch tool did not return header/footer, so a footer link could not be confirmed. | warn | medium | S | Link the status page from the security and support pages (and confirm it is in the footer). | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S2.3 | SSO/SAML, role-based access and audit logs explainedneeds approval Score 1/2. Security and embedded pages list local sign-in, LDAP/AD, Windows auth, Azure AD (Entra ID), Azure ADFS, OpenID Connect/OAuth 2.0 and JWT; role-based access and row-level security described. SAML is not named anywhere checked. Audit logging: security page says the server 'logs application events and errors'; enterprise FAQ 20 mentions 'activity tracking for compliance' and points to a white-label page (not read). | warn | medium | S | State SAML support (or its absence) explicitly and describe user-activity audit logs on the security page. | demand-gen/web/website-buyer-fit-audit.md#s2-enterprise-paths-marketing-ops |
| S2.4 | Forms are short and route by company sizeneeds approval Score 1/2. Forms are short: /contact/ has 2 required fields (Name, Email); /request-quote/ has 2 required fields (Name, Email). Neither asks company size or employee count, so no size-based routing is visible. The demo form at /schedule-free-demo/ did not render for the fetch tool ('Loading...'). | warn | medium | M | Add one company-size field (or enrichment) to contact, demo and quote forms and route midsize+ to sales; check the demo form manually. | demand-gen/web/website-buyer-fit-audit.md#s2-enterprise-paths-marketing-ops |
| S3.3 | API and docs one click from product pagesneeds approval Score 1/2. Embedded page links the REST API reference only inside FAQ 10 (https://help.boldreports.com/enterprise-reporting/rest-api-reference/). SSRS migration, SSRS alternative and Crystal alternative pages have no API/docs link; 'PowerShell scripts and REST APIs' is unlinked text. https://help.boldreports.com/ is live. Header nav could not be read. | warn | medium | S | Add visible 'Docs' and 'API reference' links in the body of product and migration pages (and link the PowerShell/REST migration text to the KB article). | demand-gen/web/website-buyer-fit-audit.md#s3-deployment-and-integration-clarity-product-marketing |
| S3.4 | Architecture or data-flow overview for IT/securityneeds approval Score 1/2. Embedded page has an image titled 'bold-reports-embedded-reporting-sdk-architecture'; enterprise page has an ERP flow image. Contents could not be read by the tool. No architecture or data-flow overview on the security page aimed at IT/security reviewers. | warn | medium | M | Publish a deployment architecture and data-flow diagram (Cloud and On-Premises) on the security page. | demand-gen/web/website-buyer-fit-audit.md#s3-deployment-and-integration-clarity-product-marketing |
| S4.5 | Pricing FAQ answers cost-at-scale questionsneeds approval Score 1/2. 67-question pricing FAQ covers per user vs per developer, viewer limits, growing teams, perpetual vs subscription, POs and multi-year. Multi-server and dev/test/prod environment questions answer only 'contact sales'. 'What is the difference between a perpetual license and a subscription license?' appears twice. | warn | medium | S | Answer the multi-server and non-production environment licensing questions directly; remove the duplicate FAQ. | demand-gen/web/website-buyer-fit-audit.md#s4-pricing-page-clarity-product-marketing |
| S5.1 | Case studies labelled by industry and company sizeneeds approval Score 1/2. https://www.boldreports.com/customers/ filters by industry only (no size filter). The four success-story teasers (SI&T, BrainTree, HeiTech Padu Bhd, Sullivan IT Solutions) carry no industry or size labels. /case-studies/ and /customer-stories/ return 404. | warn | medium | M | Label each case study with industry and company-size band and add a size filter. | demand-gen/web/website-buyer-fit-audit.md#s5-case-studies-product-marketing |
| S5.2 | Midsize+ case studies with customer-reported outcomesneeds approval Score 1/2. Outcomes exist ('migrated over 600 SSRS reports to .NET Core'; 'cut report development time by 85%'), but company size is not stated, so midsize+ relevance cannot be confirmed from the site. | warn | medium | M | Add company size and the buyer's role to existing stories; prioritize a new midsize+ SSRS migration story. | demand-gen/web/website-buyer-fit-audit.md#s5-case-studies-product-marketing |
| S4.2 | Free, trial or community option explained with eligibilityneeds approval Score 1/2. Pricing states 'Free 30-day trial', 'No credit card required'. The work-email (30 days) vs personal-email (15 days) rule is only on the homepage. The community license is not in visible pricing text (only page metadata); eligibility is on https://www.boldreports.com/community-license/ (revenue, developer, employee and capital limits). | warn | low | S | Add a short trial and community-license eligibility note on the pricing page linking to /community-license/. | demand-gen/web/website-buyer-fit-audit.md#s4-pricing-page-clarity-product-marketing |
| S7.2 | No broken links or 404s on key pathsneeds approval Score 1/2 (partial crawl). All linked key pages fetched returned HTTP 200 (home, pricing, security, support, legal, customers, contact, schedule-free-demo, request-quote, product and migration pages, help, status). Commonly guessed paths return 404 without redirect: /contact-us/, /request-demo/, /demo/, /case-studies/, /customer-stories/, /api/, /accessibility/. The phone number on /legal/accessibility/ links to the page itself instead of a tel: URL. Full link crawl not possible without a crawler. | warn | low | S | Add 301 redirects for the common paths listed; fix the tel: link; run a full link crawl. | demand-gen/web/website-buyer-fit-audit.md#s7-performance-web-developer |
| S8.3 | Accessibility statement publishedneeds approval Score 1/2. Statement at https://www.boldreports.com/legal/accessibility/ claims 'Section 508 compliance' and 'WCAG 2.1 Adherence' without a conformance level (A/AA) or date; /accessibility/ returns 404. Footer link could not be confirmed. | warn | low | S | State the target standard and level (WCAG 2.2 AA), known limitations and a review date; redirect /accessibility/. | demand-gen/web/website-buyer-fit-audit.md#s8-accessibility-web-developer |
| S7.1 | Core Web Vitals Good on home, pricing, product and demo pages Not checked: no Search Console or PageSpeed Insights connection in this run (no MCP servers connected, no shell). | not-checked | medium | S | Run PageSpeed Insights (or GSC Core Web Vitals report) for /, /pricing/, /embedded-reporting/, /enterprise-reporting/ and /schedule-free-demo/. | demand-gen/web/website-buyer-fit-audit.md#s7-performance-web-developer |
| S8.1 | Keyboard navigation and visible focus on navigation and forms Not checked: requires an interactive browser; this run had only a text fetch tool. | not-checked | medium | S | Tab through header nav, contact, demo and quote forms on desktop and mobile. | demand-gen/web/website-buyer-fit-audit.md#s8-accessibility-web-developer |
| S8.2 | Color contrast and alt text pass automated WCAG 2.2 AA check Not checked: Lighthouse/axe not available in this run. | not-checked | medium | S | Run Lighthouse or axe on home, pricing, product and form pages. | demand-gen/web/website-buyer-fit-audit.md#s8-accessibility-web-developer |
| S1.5 | Customer logos and references, with permissionneeds approval Score 2/2. Eight enterprise logos on home, SSRS and Crystal pages; https://www.boldreports.com/customers/ lists 63 customers filterable by industry. Permission status cannot be verified from the site. The customers page meta description names UBS, Accenture and Sage, which were not among the 63 names listed. | pass | low | S | Confirm logo permissions are on file; align the customers page meta description with the listed customers. | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S1.6 | Third-party reviews linkedneeds approval Score 2/2. Homepage links G2 (4.1/5, 2026 badges), Capterra (capterra.in, listed as 'syncfusion-report-platform', 4.8/5), GetApp (getapp.com.au, 4.8/5) and Software Advice (4.8/5). SoftwareApplication JSON-LD aggregateRating is 4.1 from 59 G2 reviews. | pass | low | S | Prefer global (.com) Capterra/GetApp listings under the Bold Reports name if they exist. | demand-gen/web/website-buyer-fit-audit.md#s1-trust-product-marketing |
| S3.1 | Deployment options stated plainly Score 2/2. Homepage and pricing compare Cloud (managed SaaS) and On-Premises ('Windows, Linux, Docker, Kubernetes', air-gapped 'Yes', customer-held keys), plus embedded SDK/iframe. Pricing FAQ covers moving between Cloud and On-Premises. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#s3-deployment-and-integration-clarity-product-marketing |
| S3.2 | Supported platforms, frameworks and integrations listedneeds approval Score 2/2. https://www.boldreports.com/embedded-reporting/ lists JavaScript, Angular, React, ASP.NET Core, Blazor, ASP.NET MVC and ASP.NET; enterprise page lists SQL Server, Oracle, PostgreSQL, MySQL, BigQuery. Inconsistency: '48 source connectors' on /ssrs-migration/ vs '25+ data connectors' elsewhere. | pass | low | S | Align the connector count across pages. | demand-gen/web/website-buyer-fit-audit.md#s3-deployment-and-integration-clarity-product-marketing |
| S4.1 | Pricing model clear Score 2/2. https://www.boldreports.com/pricing/ shows Cloud, On-Premises per user and On-Premises per application (unlimited users), user blocks, volume discounts, 'No per-developer fees' and 'No feature restrictions between editions', with a pricing calculator. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#s4-pricing-page-clarity-product-marketing |
| S4.3 | Enterprise/volume path with contact-sales CTAneeds approval Score 2/2. Pricing has 'Request Quote', 'Get Your Custom Quote' (/request-quote/), 'Talk to an expert' (/contact/) and FAQ 'Does Bold Reports offer enterprise licensing?' ('Yes'). | pass | low | S | Optionally label one CTA 'Contact sales' to match buyer expectations. | demand-gen/web/website-buyer-fit-audit.md#s4-pricing-page-clarity-product-marketing |
Metrics
| Metric | Value | Previous | Change | Period | Dimensions |
|---|---|---|---|---|---|
| Buyer-fit score web.buyer_fit_score | 58.0% | – | – | 2026-11-12 – 2026-11-12 | points: 29, max_points: 50, items_not_checked: 3 |
| Buyer-fit section score web.section_score | 66.7% | – | – | 2026-11-12 – 2026-11-12 | section: S1 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S2 |
| Buyer-fit section score web.section_score | 75.0% | – | – | 2026-11-12 – 2026-11-12 | section: S3 |
| Buyer-fit section score web.section_score | 60.0% | – | – | 2026-11-12 – 2026-11-12 | section: S4 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S5 |
| Buyer-fit section score web.section_score | 25.0% | – | – | 2026-11-12 – 2026-11-12 | section: S6 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S7, items_not_checked: 1 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S8, items_not_checked: 2 |
| Objections answered on site web.objection_coverage | 53.3% | – | – | 2026-11-12 – 2026-11-12 | answered: 8, partial: 6, not_answered: 1, total: 15 |
Folder: reports/publish/bold-reports/website-buyer-fit-audit/20261112-2046_website-buyer-fit-audit_bold-reports_1d72