Website buyer-fit audit · bolddesk
2026-11-12 20:46 · success · score 72· by sarathkumarvenkatesan · reviewed by sarathkumarvenkatesan on 2026-11-12· backend claude-code 2.1.322 (claude-opus-5-5)
Checklist: demand-gen/web/website-buyer-fit-audit.md
Summary
Headline
BoldDesk scores 72% on the pages we could check (36 of 50 points). Trust (100%) and pricing clarity (90%) are strong. The gaps are in enterprise paths (50%): there's no "Book a demo" or "Contact sales" in the main navigation, no security questionnaire or vendor pack, and forms don't ask company size. Deployment and IT clarity is also at 50%: there's no architecture or data-flow overview, and the API docs aren't one click from the AI product page. No accessibility statement is published. We couldn't measure Core Web Vitals or run an automated accessibility check, because the PageSpeed Insights API returned HTTP 429.
Score
- Overall: 72% (36/50). Three items (6 points) were not checked and are left out of the maximum. If you count them as 0, the score is 64% (36/56).
- Objection coverage: 10 of 15 objections are fully answered on their listed placement (0.667). The other 5 are partly answered, and none is missing.
Top 3 actions
- Put "Book a demo" and "Contact sales" in the main navigation (S2.1). Today the top nav has only a Company menu and Login. Marketing ops, effort S.
- Publish a procurement and security-review pack on one trust page (S2.2, S3.4). Include a standard security questionnaire (for example CAIQ or SIG), a downloadable DPA, vendor/W-9 forms, an MSA or contract path, and an architecture/data-flow overview. Product marketing with legal and engineering, effort M.
- Make SSO/SAML consistent and route sales forms by size (S2.3, S2.4). The pricing table lists SSO as "OAuth and OpenID" and "JWT", but the security page says SAML. The contact form asks name, email, phone and message only. Product marketing and marketing ops, effort S–M.
Findings
Website buyer-fit audit: bolddesk, https://www.bolddesk.com/, 2026-11-12
Run by: Claude
| Section | Score | Points | Biggest gap |
|---|---|---|---|
| S1 Trust | 100% | 12/12 | None. Minor: status page is linked only from the SLA page, not from the homepage footer |
| S2 Enterprise paths | 50% | 4/8 | No demo or contact-sales item in the main nav; no security questionnaire or vendor pack |
| S3 Deployment and integration clarity | 50% | 4/8 | No architecture or data-flow overview for IT and security |
| S4 Pricing-page clarity | 90% | 9/10 | Terms are linked only from a fair-usage footnote |
| S5 Case studies | 50% | 2/4 | No company-size labels and no filters on /customers |
| S6 Objection coverage | 75% | 3/4 | 5 of 15 objections only partly answered at their placement |
| S7 Performance | 100% | 2/2 | CWV not checked (PSI API 429); only S7.2 scored |
| S8 Accessibility | 0% | 0/2 | No accessibility statement; S8.1 and S8.2 not checked |
| Overall | 72% | 36/50 |
Item results
| Section | Item | Score (0/1/2) | URL or "not found" | Note |
|---|---|---|---|---|
| S1 | S1.1 Security page | 2 | https://www.bolddesk.com/legal/security | Covers data residency (US, EU-Netherlands, India, Australia), hosting (GCP and Azure VPCs), AES-256 and TLS 1.2, a yearly third-party pen test, and a responsible-disclosure link |
| S1 | S1.2 Compliance | 2 | https://www.bolddesk.com/legal/soc-2-overview | SOC 2 Type 2 (the page says it covers "Syncfusion and its Bold product lines"), GDPR, HIPAA with a BAA (Enterprise AI or Help Desk plan), plus TX-RAMP Level 2 and NIST 800-53 pages. Reports are requested through /legal/soc-2-request-form. ISO 27001 is not claimed |
| S1 | S1.3 Support SLAs and tiers | 2 | https://www.bolddesk.com/legal/sla | Standard and Premium tiers, with first-response times by priority. "Last updated October 2026" |
| S1 | S1.4 Uptime / status page | 2 | https://status.bolddesk.com/ | 99.9% uptime SLA linked from the homepage. The status page is linked from the SLA page |
| S1 | S1.5 Customer logos and references | 2 | https://www.bolddesk.com/ | "Trusted by Companies of all Sizes" logo strip plus case studies. Permission can't be verified from the site |
| S1 | S1.6 Third-party reviews | 2 | https://www.bolddesk.com/ | "4.5/5 on G2" badge links to G2 reviews. Capterra appears only in JSON-LD sameAs |
| S2 | S2.1 Contact sales / Book a demo in main nav | 1 | https://www.bolddesk.com/ | Not in the top nav (Company menu and Login only). "Book a Demo" is in the hero and "Contact Sales" is in the closing section |
| S2 | S2.2 Procurement and security-review docs | 1 | https://www.bolddesk.com/legal | DPA, terms ("Software License and Services Agreement"), sub-processors, SOC 2 request and a Security Management Report PDF are present. Not found: security questionnaire, W-9/vendor forms, a separate MSA |
| S2 | S2.3 SSO/SAML, roles, audit logs | 1 | https://www.bolddesk.com/pricing | Pricing table: SSO (OAuth/OpenID, JWT) and custom agent roles on Momentum AI and Enterprise AI, audit logs on all tiers. The security page says SSO supports SAML, but the pricing table doesn't mention SAML |
| S2 | S2.4 Short forms routed by size | 1 | https://www.bolddesk.com/contact-us | Contact form is short (name, email, phone, message) but doesn't ask size. Pricing has a "Talk to Sales – 1000+ Agents" path. The demo form (/request-demo) loads by JavaScript and its fields couldn't be read |
| S3 | S3.1 Deployment options stated | 1 | https://www.bolddesk.com/legal/security | "There is no self-hosted or on-premises version" and the region choice are stated only on the security page, not on the homepage or pricing |
| S3 | S3.2 Platforms and integrations listed | 2 | https://www.bolddesk.com/integrations | 43 integrations by category (CRM, messaging, dev tracking and more), including Salesforce, HubSpot, Jira, Slack and Teams |
| S3 | S3.3 API and docs one click away | 1 | https://developer.bolddesk.com/api/ | Linked from /integrations ("Explore the API"). Not linked from /ai or the homepage, which link to /ai-actions-and-mcp and a KB article instead |
| S3 | S3.4 Architecture or data-flow overview | 0 | not found | The security page has only a one-line note on a "containerized microservice architecture" |
| S4 | S4.1 Pricing model clear | 2 | https://www.bolddesk.com/pricing | Three flat AI plans with monthly AI credits and unlimited human agents and tickets (fair-usage policy), plus a per-agent Help Desk plan. 14-category comparison table |
| S4 | S4.2 Free/trial option with eligibility | 2 | https://www.bolddesk.com/pricing | 15-day free trial. Startup and nonprofit programs with eligibility criteria (read from the summarized part of the page) |
| S4 | S4.3 Enterprise/volume path | 2 | https://www.bolddesk.com/pricing | "Talk to Sales – 1000+ Agents" section with a "Request Pricing" form |
| S4 | S4.4 Licensing, renewal, upgrade terms linked | 1 | https://www.bolddesk.com/legal/terms-of-use | Terms are linked only from the fair-usage footnote. Renewal, proration and downgrade terms are in the FAQ text |
| S4 | S4.5 Pricing FAQ answers cost at scale | 2 | https://www.bolddesk.com/pricing | 19 FAQs, including running out of credits, rollover, needing more than 2,500 credits a month, and changing plans |
| S5 | S5.1 Labelled by industry and size | 1 | https://www.bolddesk.com/customers | Industry labels on the cards. No company-size labels and no visible filters |
| S5 | S5.2 Midsize+ with customer-reported outcomes | 1 | https://www.bolddesk.com/customers | Case studies report outcomes (for example "~67% more issues handled each week"). Only one is described as a large firm, so midsize+ is only partly shown |
| S6 | S6.1 Objections answered at listed placement | 1 | see Objection coverage | 10 Y, 5 Partial, 0 N |
| S6 | S6.2 FAQPage structured data | 2 | https://www.bolddesk.com/ | Homepage: FAQPage JSON-LD with 7 questions that match the visible FAQ. Pricing: FAQPage JSON-LD present (19 questions, count from a summarized fetch). Rich Results Test not run. FAQ markup on /ai not confirmed |
| S7 | S7.1 Core Web Vitals "Good" | not checked | n/a | PageSpeed Insights API returned HTTP 429 for home and pricing. No GSC access in this run |
| S7 | S7.2 No broken links on key paths | 2 | see raw/pages-checked.json | 23 linked pages returned 200. The only 404s were URLs we guessed (for example /demo, /case-studies), and the site doesn't link to them. Full crawl not run |
| S8 | S8.1 Keyboard navigation and focus | not checked | n/a | Needs an interactive browser; not available in this run |
| S8 | S8.2 Contrast and alt text (automated) | not checked | n/a | PageSpeed/Lighthouse API returned HTTP 429 |
| S8 | S8.3 Accessibility statement | 0 | not found | /accessibility and /accessibility-statement return 404. Not in the /legal index |
Objection coverage
| # | Objection | Listed placement | Answered there? (Y/Partial/N) | FAQ markup? (Y/N/n/a) | URL |
|---|---|---|---|---|---|
| 1 | AI gives wrong or made-up answers | product page, FAQ | Y | not confirmed | https://www.bolddesk.com/ai |
| 2 | How AI credits work / running out | pricing | Y | Y | https://www.bolddesk.com/pricing |
| 3 | Will it pass our security review | security | Y | n/a | https://www.bolddesk.com/legal/security |
| 4 | Where data is stored and AI processed | security, FAQ | Partial | N | https://www.bolddesk.com/legal/security |
| 5 | SSO, roles and audit logs | pricing, security | Partial | n/a | https://www.bolddesk.com/pricing |
| 6 | Volume and team size | product page, pricing | Y | Y | https://www.bolddesk.com/pricing |
| 7 | Uptime and support response | security, pricing | Partial | n/a | https://www.bolddesk.com/legal/sla |
| 8 | Safe long-term vendor | FAQ, product page | Partial | N | https://www.bolddesk.com/about-us |
| 9 | Moving from current help desk | comparison, FAQ | Y | Y | https://www.bolddesk.com/zendesk-alternative |
| 10 | Lock-in | FAQ, pricing | Y | Y | https://www.bolddesk.com/pricing |
| 11 | Cost as we scale | pricing | Y | Y | https://www.bolddesk.com/pricing |
| 12 | Which tier we need | pricing | Y | n/a | https://www.bolddesk.com/pricing |
| 13 | Renewal and contract terms | pricing | Y | Y | https://www.bolddesk.com/pricing |
| 14 | Connects to CRM and internal systems | product page | Y | n/a | https://www.bolddesk.com/ai-actions-and-mcp |
| 15 | Why not just add an AI agent | comparison | Partial | n/a | https://www.bolddesk.com/zendesk-alternative |
Notes on the Partial rows:
- #4: Residency and "AI processing mainly in the US" are on the security page, but no FAQ answers them.
- #5: SAML is on the security page only, not in the pricing table.
- #7: 99.9% uptime is on the security page. Response times are only on the SLA page, and the pricing page doesn't show them.
- #8: Syncfusion backing is on the homepage and /about-us, but no FAQ entry covers it.
- #15: The Zendesk comparison covers legacy bots. The "AI agents and help desk in one product" argument isn't made on /ai or the comparison page.
Other FAQ notes:
- The homepage FAQ migration answer doesn't mention the free-migration offer that the site banner shows.
- No accuracy or test-method proof is on /ai. A vendor-published G2 evaluation ("96% accuracy", "Tested October 8, 2026") appears only on the Zendesk alternative page.
Fix list (highest impact first)
| Priority | Fix | Section | Owner role | Effort (S/M/L) |
|---|---|---|---|---|
| 1 | Add "Book a demo" and "Contact sales" to the main navigation | S2 | Marketing ops | S |
| 2 | Publish a procurement pack on the trust page: security questionnaire (CAIQ/SIG), DPA download, vendor/W-9 forms, MSA or contract path | S2 | Product marketing + legal | M |
| 3 | Reconcile SSO/SAML across the pricing table and the security page; state the tier for SAML | S2 | Product marketing | S |
| 4 | Add company size or agent count to the contact and demo forms and route by size | S2 | Marketing ops | M |
| 5 | Publish an architecture and data-flow overview (hosting, regions, AI processing, sub-processors) | S3 | Product marketing + engineering | M |
| 6 | Add FAQ entries for data residency and AI processing location (#4) and vendor stability (#8); show support response times on pricing (#7) | S6 | SEO lead | S |
| 7 | State "cloud only, choose a US, EU, India or Australia data center" on the homepage or pricing FAQ | S3 | Product marketing | S |
| 8 | Link developer docs (developer.bolddesk.com) from /ai and the homepage or nav | S3 | Marketing ops | S |
| 9 | Make the "AI agents and help desk in one product" argument on /ai and the comparison pages; publish accuracy and test-method proof on /ai | S6 | Product marketing | M |
| 10 | Make the terms of use, renewal and upgrade terms a visible link on pricing, not just a footnote | S4 | Product marketing | S |
| 11 | Add company-size labels and industry/size filters to /customers; feature midsize+ stories | S5 | Product marketing | M |
| 12 | Publish an accessibility statement (WCAG 2.2 AA target and contact) | S8 | Web developer | S |
| 13 | Run PageSpeed Insights / GSC CWV and Lighthouse/axe by hand for home, pricing, /ai and /request-demo, plus a keyboard pass | S7, S8 | Web developer | S |
Flag for product marketing:
- The sub-processors page says "Effective July 28, 2024", while other legal pages were updated in 2026. Confirm the list is current. I haven't guessed at any changes.
- The SOC 2 page names "Syncfusion and its Bold product lines" rather than BoldDesk specifically. Confirm that wording is what reviewers should see.
Not checked
- S7.1 Core Web Vitals: the PageSpeed Insights API returned HTTP 429 (quota) for home and pricing, and no Search Console access was connected.
- S8.1 Keyboard navigation and visible focus: this needs an interactive browser, and none was available in this run.
- S8.2 Automated contrast and alt-text check: the Lighthouse run through the PageSpeed Insights API returned HTTP 429.
- Limits that affected scoring:
- The site was read through a text fetch, not a desktop or mobile browser.
- The /request-demo form loads by JavaScript and its fields couldn't be read.
- The second half of the pricing page (FAQ, startup and nonprofit terms, FAQ JSON-LD count) was read from a summarized fetch.
- The Rich Results Test was not run.
- Logo permissions can't be verified from the site.
Proposed changes (need approval)
All 13 fixes above change the live website, so each one needs human approval. None was made. They're marked proposed_change: true in findings.json for items S1.4, S2.1–S2.4, S3.1, S3.3, S3.4, S4.4, S5.1, S5.2, S6.1 and S8.3.
Data sources
- Live public pages fetched 2026-11-12, logged out:
- https://www.bolddesk.com/, /pricing, /ai, /integrations, /ai-actions-and-mcp, /customers, /contact-us, /request-demo, /zendesk-alternative, /migration, /about-us
- /legal, /legal/security, /legal/soc-2-overview, /legal/sub-processors, /legal/sla, /legal/dpa, /legal/terms-of-use, /legal/hipaa-compliance, /legal/gdpr-overview
- https://status.bolddesk.com/, https://support.bolddesk.com/, https://developer.bolddesk.com/api/
- PageSpeed Insights API v5 (HTTP 429, no data).
- Repo references:
_reference/objections/bolddesk.md,_reference/pricing-and-licensing.md(BoldDesk section). - No MCP servers were connected for this run.
- Raw evidence:
raw/pages-checked.json,raw/objection-coverage.csv,raw/pagespeed-errors.json.
Findings
| ID | Item | Status | Severity | Effort | Recommendation | Checklist |
|---|---|---|---|---|---|---|
| S3.4 | Architecture or data-flow overview for IT/securityneeds approval Score 0. Not found. /legal/security only mentions a 'containerized microservice architecture' in prose. | fail | high | M | Publish an architecture and data-flow overview (hosting, regions, AI processing location, sub-processors). | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.3 | Accessibility statement publishedneeds approval Score 0. https://www.bolddesk.com/accessibility and /accessibility-statement return 404; not listed in the /legal index. | fail | medium | S | Publish an accessibility statement (WCAG 2.2 AA target, known issues, contact) and link it from the footer and /legal. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.1 | Contact sales and Book a demo in main navigationneeds approval Score 1. Top nav on https://www.bolddesk.com/ has only a Company menu and Login. 'Book a Demo' (/request-demo) is in the hero and 'Contact Sales' (/contact-us) in the closing section. | warn | high | S | Add 'Book a demo' and 'Contact sales' to the main navigation on every page. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.2 | Procurement and security-review documents offeredneeds approval Score 1. /legal has DPA, terms of use (Software License and Services Agreement), sub-processors, SOC 2 request form; security page links a Security Management Report PDF. Not found: security questionnaire (CAIQ/SIG), W-9/vendor forms, separate MSA. | warn | high | M | Publish a procurement pack on one trust page: standard security questionnaire, downloadable DPA, vendor/W-9 forms, MSA or custom-contract path. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.3 | SSO/SAML, role-based access and audit logs explainedneeds approval Score 1. Pricing compare table: 'Single Sign-On (OAuth and OpenID)', 'Single Sign-On (JWT)', 'Custom Agent Roles' on Momentum AI and Enterprise AI; 'Audit Logs' on all tiers. /legal/security says SSO via 'Office 365, OAuth 2.0, OpenID and SAML'. SAML missing from the pricing table, so the two pages disagree. | warn | high | S | Reconcile SSO/SAML wording across pricing and security pages and state which tiers include SAML. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S2.4 | Forms short and routed by company sizeneeds approval Score 1. /contact-us form: Name, Email, Phone, How can we help (no size field). Pricing has a 'Talk to Sales – 1000+ Agents' section. /request-demo form is JavaScript-loaded and could not be read. Only /migration asks number of agents. | warn | medium | M | Add company size or agent count to contact and demo forms and route large accounts to sales. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.1 | Deployment options stated plainlyneeds approval Score 1. Only /legal/security states 'There is no self-hosted or on-premises version' and the data-center choice; not found on homepage or pricing. | warn | medium | S | State 'cloud only; choose a US, EU, India or Australia data center' on the homepage or pricing FAQ. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.3 | API and docs one click from product pagesneeds approval Score 1. /integrations links https://developer.bolddesk.com/api/ ('Explore the API'). /ai and homepage do not link developer docs (they link /ai-actions-and-mcp and a KB article). | warn | medium | S | Link developer.bolddesk.com from /ai and the homepage or main nav. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.4 | Licensing, renewal and upgrade terms linkedneeds approval Score 1. Pricing links /legal/terms-of-use only from the fair-usage footnote; renewal, proration and downgrade covered in FAQ text. | warn | medium | S | Add a visible 'Terms, renewal and billing' link near the plans or FAQ. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S5.1 | Case studies labelled by industry and company sizeneeds approval Score 1. https://www.bolddesk.com/customers cards carry industry labels; no company-size labels and no visible filters. /case-studies returns 404 (not linked). | warn | medium | M | Add company-size labels and industry/size filters. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S5.2 | Midsize+ case studies with customer-reported outcomesneeds approval Score 1. Case studies report outcomes (e.g. '~67% more issues handled each week', '25%+ improvement in service desk efficiency'); only one is described elsewhere as a large firm, so midsize+ is only partly shown. | warn | medium | M | Feature midsize+ stories and state company size on each case study. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S6.1 | Every objection answered at its listed placementneeds approval Score 1. 15 objections in _reference/objections/bolddesk.md: 10 Y, 5 Partial (#4 data residency/AI processing not in an FAQ; #5 SAML missing on pricing; #7 response times not on pricing; #8 vendor stability not in an FAQ; #15 'AI agents and help desk in one' not argued on comparison page), 0 N. See raw/objection-coverage.csv. | warn | medium | S | Add FAQ entries for #4 and #8, show SLA response times on pricing, reconcile SAML, and make the one-product argument on /ai and comparison pages. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S7.1 | Core Web Vitals Good on key pages PageSpeed Insights API v5 returned HTTP 429 Too Many Requests for https://www.bolddesk.com/ and /pricing; no Search Console connected for this run. | not-checked | medium | S | Run PageSpeed Insights or the GSC Core Web Vitals report by hand for home, pricing, /ai and /request-demo. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.1 | Keyboard navigation and visible focus Requires an interactive browser; not available in this run. | not-checked | medium | S | Do a keyboard-only pass on nav, pricing toggle and the contact and demo forms. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S8.2 | Color contrast and alt text pass automated WCAG 2.2 AA check Lighthouse via PageSpeed Insights API returned HTTP 429 for home and pricing. | not-checked | medium | S | Run Lighthouse or axe on home, pricing, /ai and /request-demo. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.1 | Security page Score 2. https://www.bolddesk.com/legal/security covers data residency (US, EU Netherlands, India, Australia), GCP/Azure VPC hosting, AES-256 and TLS 1.2 encryption, yearly third-party pen test, and links /legal/responsible-disclosure. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.2 | Compliance certifications and report requests Score 2. /legal/soc-2-overview: SOC 2 Type 2 ('Syncfusion and its Bold product lines'), report via /legal/soc-2-request-form. GDPR, HIPAA with BAA (Enterprise AI or Help Desk plan), TX-RAMP Level 2 and NIST 800-53 pages under /legal. ISO 27001 not claimed. | pass | low | S | Product marketing to confirm the SOC 2 scope wording ('Syncfusion and its Bold product lines') is what reviewers should see. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.3 | Support SLAs and tiers stated Score 2. https://www.bolddesk.com/legal/sla (Last updated October 2026): Standard and Premium tiers with first-response times by priority, 24x5 support, escalation commitments. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.4 | Uptime or status page linkedneeds approval Score 2. Homepage links '99.9% Uptime SLA' to /legal/sla, which links https://status.bolddesk.com/ (Better Stack, component-level status). Status page not seen in homepage links. | pass | low | S | Optionally add a direct status page link in the site footer. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.5 | Customer logos and references Score 2. Homepage 'Trusted by Companies of all Sizes' logo strip; case studies at /customers. Permission cannot be verified from the site. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S1.6 | Third-party reviews linked Score 2. Homepage '4.5/5 on G2' badge links https://www.g2.com/products/bolddesk/reviews. Capterra only in JSON-LD sameAs. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S3.2 | Supported platforms and integrations listed Score 2. https://www.bolddesk.com/integrations lists 43 integrations by category (JSON-LD numberOfItems 43), incl. Salesforce, HubSpot, Jira, Slack, Microsoft Teams. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.1 | Pricing model clear Score 2. https://www.bolddesk.com/pricing: Scale AI, Momentum AI, Enterprise AI flat plans with monthly AI credits and unlimited human agents/tickets (fair usage), per-agent Help Desk plan, 14-category compare table. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.2 | Free, trial or community option with eligibility Score 2. Pricing page: free 15-day trial; startup and nonprofit programs with eligibility criteria (read from summarized part of the fetch). | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.3 | Enterprise/volume path with contact-sales CTA Score 2. Pricing page 'Talk to Sales – 1000+ Agents' section with 'Request Pricing' form. | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S4.5 | Pricing FAQ answers cost-at-scale questions Score 2. 19 FAQs on pricing incl. running out of credits, rollover, needing more than 2,500 credits a month, changing plans (read from summarized part of the fetch). | pass | low | S | None. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S6.2 | FAQPage structured data on visible FAQ answers Score 2. Homepage JSON-LD typed ['WebPage','FAQPage'] with 7 Questions matching the visible FAQ; pricing page JSON-LD contains FAQPage (19 Questions, count from summarized fetch). Rich Results Test not run; /ai FAQ markup not confirmed. | pass | low | S | Validate home, pricing and /ai with the Rich Results Test or Schema Markup Validator. | demand-gen/web/website-buyer-fit-audit.md#checklist |
| S7.2 | No broken links or 404s on key paths Score 2. 23 linked key pages returned HTTP 200 (see raw/pages-checked.json). 404s seen were only guessed URLs not linked by the site (/demo, /contact-sales, /case-studies, /api, /comparison, /help-desk-migration, /legal/gdpr, /accessibility). Full crawl not run. | pass | low | S | Run a full link crawl as part of the manual performance check. | demand-gen/web/website-buyer-fit-audit.md#checklist |
Metrics
| Metric | Value | Previous | Change | Period | Dimensions |
|---|---|---|---|---|---|
| Buyer-fit score web.buyer_fit_score | 72.0% | – | – | 2026-11-12 – 2026-11-12 | points: 36, max_points: 50, not_checked_items: 3 |
| Buyer-fit section score web.section_score | 100.0% | – | – | 2026-11-12 – 2026-11-12 | section: S1 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S2 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S3 |
| Buyer-fit section score web.section_score | 90.0% | – | – | 2026-11-12 – 2026-11-12 | section: S4 |
| Buyer-fit section score web.section_score | 50.0% | – | – | 2026-11-12 – 2026-11-12 | section: S5 |
| Buyer-fit section score web.section_score | 75.0% | – | – | 2026-11-12 – 2026-11-12 | section: S6 |
| Buyer-fit section score web.section_score | 100.0% | – | – | 2026-11-12 – 2026-11-12 | section: S7 |
| Buyer-fit section score web.section_score | 0.0% | – | – | 2026-11-12 – 2026-11-12 | section: S8 |
| Objections answered on site web.objection_coverage | 66.7% | – | – | 2026-11-12 – 2026-11-12 | answered_y: 10, partial: 5, not_answered: 0, total: 15 |
Folder: reports/publish/bolddesk/website-buyer-fit-audit/20261112-2046_website-buyer-fit-audit_bolddesk_0c4d