Weekly GTM review · boldsign
2026-11-12 21:34 · success · score –· by sarathkumarvenkatesan · reviewed by sarathkumarvenkatesan on 2026-11-12· backend claude-code 2.1.322 (claude-opus-5-5)
Checklist: demand-gen/measurement/weekly-gtm-review.md
Summary
Headline
Google Ads spend rose 4.15% to $177,119.73, and sign-up conversions rose 57.42%. More than half of those conversions came from the Brand campaign: without Brand, cost per conversion is roughly flat ($151.75 vs $154.08). Paying-customer conversions (first_payment) fell 10.30%, so cost per qualified opportunity rose 16.12% to $5,162.51. That figure is unreliable while the offline import keeps rejecting almost every event. Organic search is down: non-brand GSC clicks fell 14.98% while impressions rose 12.05%. Organic brand clicks fell 11.02% while paid brand clicks more than doubled. GA4 key-event setup changed between the two periods, so GA4 key-event totals can't be compared.
Score
None. This checklist has no score, so overall_score is null.
Top 3 actions
Fix the
first_paymentoffline conversion import so qualified conversions and cost per qualified opportunity can be trusted, and hold non-brand budget increases until it works. Owner: sales ops + paid search lead | Due: 2026-11-19. Route: ads account audit, B4.Repair GA4 key-event tracking:
- Mark
requested_demoandcontactas key events. - Confirm and annotate the "Free Tools CTA Clicks" key-event change (63,559 key events in the previous period, 79 in this one).
- Find out why
new_signupfell from 22,992 to 10,301 whilecomplete_signupstayed flat. - Stop scanner traffic from creating events.
Owner: web analytics owner | Due: 2026-11-19.
- Mark
Recover non-brand organic clicks:
- Rewrite the title and snippet for the DocuSign-alternatives page and check the SERP: 34,342 impressions at position 5.24 but only 5 clicks.
- Look into the ranking drops on "free signature app" (position 4.6 → 8.5) and "free document signing app" (3.8 → 7.8).
Owner: SEO lead | Due: 2026-11-26. Route: SEO/GEO program.
Findings
Weekly GTM review: boldsign, week of 2026-10-15 (28-day period to 2026-11-11, vs 2026-09-17 to 2026-10-14)
Run by: Claude | Data sources: google-ads, google-analytics, search-console (bing-webmaster responded but has no boldsign.com site)
Headline
Spend +4.15% and sign-ups +57.42%, but the gain is mostly brand. Paying-customer conversions are down 10.30%, and cost per qualified opportunity is up 16.12%, with an unreliable CRM import behind it. Non-brand organic clicks fell 14.98%.
| Area | Metric | This period | Last period | Change | Note |
|---|---|---|---|---|---|
| Paid | Spend | $177,119.73 | $170,056.32 | +4.15% | Google Ads 1266231717 |
| Paid | Qualified conversions | 34.308854 | 38.25 | -10.30% | first_payment all conversions; import accepts 2 of 100,003 events (audit B4) |
| Paid | Cost per qualified opportunity | $5,162.51 | $4,445.92 | +16.12% | Spend ÷ first_payment; unreliable until import fixed |
| Site | Demo + trial + contact-sales | 31,831 | 31,300 | +1.70% | Event counts: complete_signup + requested_demo + contact |
| Search | Non-brand clicks (GSC + Bing) | 959 (GSC only) | 1,128 | -14.98% | Bing: no data (site not in account) |
| AI | Mention rate (last run) | no data | no data | n/a | Last AI monitoring run collected no answers |
Paid by campaign type (spend, conversions, CPA; last period in brackets):
| Type | Spend | Clicks | Conv. | CPA |
|---|---|---|---|---|
| Brand | $1,357.29 ($1,376.54) | 10,301 (4,323) | 1,432.5 (550.975) | $0.95 ($2.50) |
| Competitor (US - Alternatives) | $45,170.64 ($44,245.18) | 581 (1,048) | 198 (161.33) | $228.13 ($274.25) |
| Category Search (8 campaigns) | $89,648.39 ($85,847.32) | 2,798 (3,065) | 431.75 (467.82) | $207.64 ($183.50) |
| PMax (US, CA) | $36,288.41 ($35,802.15) | 3,786 (3,368) | 497.5 (463.59) | $72.94 ($77.23) |
| Demand Gen (2) | $4,655.00 ($2,785.12) | 6,908 (16,079) | 31 (2) | $150.16 ($1,392.56) |
No migration or remarketing campaigns can be identified by name.
Notable changes
- Brand, paid vs organic: paid brand clicks went from 4,323 to 10,301 and brand impression share roughly doubled. Organic brand CTR fell from 57.1% to 48.4%, and organic brand clicks from 20,562 to 18,297. Paid brand ads are likely taking clicks that organic brand results used to get.
- Category Search CPA rose from $183.50 to $207.64. Conversions fell from 467.82 to 431.75 while spend went up. US - Non-API - PaidOpt loses 46.7% of impression share to budget, and UK 39.1%.
- "docusign alternatives" (GSC): impressions went from 1,010 to 34,342 and position from 7.32 to 5.24, but clicks went from 7 to 5. Likely a new SERP layout or an AI Overview surface.
- GA4 AI Assistant sessions went from 1,204 to 3,069 (chatgpt.com from 1,023 to 2,957).
- /esignature-api landing sessions went from 1,579 to 5,909, with key events flat (68 → 70). /docusign-alternative sessions went from 3,086 to 5,157, with key events down from 589 to 443.
- Pricing-page views fell 18.44% (40,916 → 33,373), but sessions landing on the pricing page rose from 9,386 to 14,127.
- Zero-conversion search terms:
- "docusign pricing" in AUS ($480.27)
- "docusign api pricing" ($342.99) and "verdocs" ($294.14) in US - API
Checklist items
| ID | Item | Result |
|---|---|---|
| W1.1 | Spend/conv per campaign type | Warn: blended CPA gain is brand-driven; category CPA up |
| W1.2 | Qualified conversions, cost per qualified opp | Fail: CRM import broken; no CRM MCP connected |
| W1.3 | Zero-conversion search terms | Warn: competitor-pricing terms leaking into US - API, AUS, UK |
| W1.4 | Disapprovals, budget limits, auto-applied | Warn: none disapproved, no auto-applied changes; 8 Search campaigns lose 26–47% IS to budget |
| W2.1 | Sessions by channel | Warn: Organic -9.33%, Paid Search +24.83%, AI Assistant +154.9% |
| W2.2 | Key events | Warn: key-event config changed between periods; demo and contact not marked as key events |
| W2.3 | Landing-page conversion changes | Warn: confounded by W2.2; API and DocuSign-alternative traffic up without conversions |
| W3.1 | Brand vs non-brand search | Warn: brand -11.02%, non-brand -14.98% clicks; Bing not checked |
| W3.2 | Top query gains and losses | Warn: see Notable changes; full list in findings.json |
| W3.3 | Coverage, manual actions, CWV | Not checked: no MCP tool; sitemaps 0 errors, sitemap.xml 3 warnings |
| W4.1 | AI mention and citation change | Not checked: no AI monitoring data |
| W4.2 | Wrong facts and competitor appearances | Not checked: no AI monitoring data |
| W5.1 | Top 3 actions with owners | Warn: drafted by Claude; marketing lead to confirm |
| W5.2 | Routing | Pass |
Top 3 actions
- Fix the
first_paymentoffline conversion import | Owner: sales ops + paid search lead | Due: 2026-11-19 - Repair GA4 key-event tracking (demo, contact, new_signup, free-tools CTA, scanner events) | Owner: web analytics owner | Due: 2026-11-19
- Fix the DocuSign-alternatives snippet and the free signing-app ranking losses | Owner: SEO lead | Due: 2026-11-26
Proposed changes needing approval
See "Proposed changes (need approval)" below. None has been applied.
Remember to add these results to the team's shared results log (location TBD).
Not checked
- Period: the checklist default is last full week vs the week before. This run used the 28-day range pbmaintain supplied (2026-10-15 to 2026-11-11 vs 2026-09-17 to 2026-10-14), and there is no 4-week-average comparison.
- Bing Webmaster (W3.1, W3.2, W3.3,
bing.nonbrand_clicks): the server responded, but boldsign.com is not one of the sites in the connected account. - CRM (W1.2): no BoldSales CRM MCP server was connected. Qualified conversions come from the Google Ads
first_paymentaction only. - Microsoft Ads: no data source was connected.
- W3.3: the Search Console MCP has no index-coverage, manual-actions or Core Web Vitals tools. Only sitemap status was checked.
- W4.1 and W4.2: both 2026-10 BoldSign AI monitoring runs collected no answers.
- W1.3: whether each term is "new" (first seen this period) was not checked.
- W1.4: the reason codes for LIMITED primary status were not returned.
- W3.2: the GSC API returns queries ordered by clicks. Gainers and losers come from queries in both periods' top 70 non-brand lists, not from the full query set.
Proposed changes (need approval)
None of these has been applied. Each one needs approval in chat from the named role.
- Google Ads conversion settings,
first_paymentupload (paid search lead + sales ops): 2 of 100,003 events accepted → enable enhanced conversions for leads, or switch to a click-ID-only upload, then re-run the upload and verify. (W1.2) - US - API negatives (paid search lead): add "verdocs" and "docusign api pricing" as negatives. (W1.3)
- AUS - Non-API and UK (paid search lead): competitor-pricing queries ("docusign pricing", "docusign alternative") → add negatives, or route them to a competitor ad group. (W1.3)
- Branded Campaign - BoldSign (paid search lead): $50/day budget, 35.9% of impression share lost to budget, and organic brand CTR down → decide between a budget change and a brand incrementality test before changing spend. (W1.4, W3.1)
- GA4 property 262603072 (web analytics owner): mark
requested_demoandcontactas key events, confirm the "Free Tools CTA Clicks" key-event setting, and add an annotation for the change date. (W2.2) - boldsign.com page titles and meta descriptions (SEO lead): rewrite the snippet of the page ranking for "docusign alternatives" (34,342 impressions, 0.015% CTR). (W3.2)
Data sources
- google-ads: customer 1266231717 (boldsign.com, USD),
run_gaqlread-only. Queriedcampaign,customerby conversion action,search_term_view,campaign_budgetwith budget-lost impression share,ad_group_adpolicy status andchange_event. Costs are in micros. Dollar figures are micros ÷ 1,000,000, and CPAs are rounded to cents. - google-analytics: property 262603072 (BoldSign),
run_report_tool. Reported sessions and key events by default channel group, session source (AI referrers), event name, landing page and pricing page path. - search-console:
sc-domain:boldsign.com, web search type, viasearch-analyticsandlist-sitemaps. Brand regex:bold|bolt ?sign|bolsign|blodsign. Queries anonymized by Google are excluded from the brand and non-brand splits (25,118 total clicks vs 18,297 + 959). - bing-webmaster:
get_sitesresponded, but boldsign.com is not listed. - AI visibility:
reports/publish/boldsign/ai-answer-monitoring/20261112-1647_ai-answer-monitoring_boldsign_bfe4/(no answers). - Context:
reports/publish/boldsign/google-ads-audit/20261112-1547_google-ads-audit_boldsign_874c/(B4 import status). - Exports in
raw/:google_ads_campaigns.csv,google_ads_conversion_actions.csv,google_ads_search_terms_zero_conv.csv,google_ads_campaign_status.csv,ga4_channels_and_sources.csv,ga4_events.csv,ga4_landing_and_pricing.csvandsearch_console.json. No personal data. Scanner junk event names are omitted and summarized instead. - Choices made without an operator:
- "Demo + trial + contact-sales" = event counts of
requested_demo+complete_signup+contact. - "Qualified conversion" = Google Ads
first_payment(CONVERTED_LEAD). - Campaign types are assigned by campaign name.
- Owners are roles, not named people.
- "Demo + trial + contact-sales" = event counts of
Findings
| ID | Item | Status | Severity | Effort | Recommendation | Checklist |
|---|---|---|---|---|---|---|
| W1.2 | Qualified conversions from the CRM vs form fills; cost per qualified opportunityneeds approval first_payment (CONVERTED_LEAD) all_conversions: 34.308854 vs 38.25 (-10.30%). Spend / first_payment = $5,162.51 vs $4,445.92 (+16.12%). Form fills in Ads: requested_demo 23 vs 8, contact 20 vs 9, sign-ups 2,590.75 vs 1,645.725. The 2026-11-12 ads audit (run 20261112-1547_google-ads-audit_boldsign_874c, B4) found the first_payment offline import accepting 2 of 100,003 events (CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS). So the qualified number is incomplete, and bidding still optimizes to sign-ups. No CRM MCP server was connected, so opportunities could not be pulled from the CRM directly. | fail | high | M | Fix the first_payment import (enhanced conversions for leads, or a click-ID-only upload) before using cost per qualified opportunity for budget decisions. Connect the BoldSales CRM MCP server for future runs. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W2.2 | Key events: demo requests, trial sign-ups, contact-sales, pricing-page viewsneeds approval Event counts: complete_signup 31,661 vs 31,177; requested_demo 76 vs 53; contact 94 vs 70. Sum = 31,831 vs 31,300 (+1.70%). Pricing-page views (/electronic-signature-pricing variants) 33,373 vs 40,916 (-18.44%). Tracking issues: (1) 'Free Tools CTA Clicks' counted 63,559 key events in the previous period and 79 in this one, so the key-event setup changed mid-comparison and total key events are not comparable. (2) requested_demo and contact are not marked as key events (0 key events). (3) new_signup fell from 22,992 to 10,301 while complete_signup was flat. (4) The previous period has about 50 junk event names from a security scanner (OWASP ZAP payloads) counted as key events. | warn | high | M | Mark requested_demo and contact as key events. Confirm whether the Free Tools CTA key-event change was intended and annotate it. Check why new_signup halved. Add a filter so scanner traffic doesn't create events. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W1.1 | Spend, clicks, conversions and cost per conversion per campaign type Google Ads 1266231717 (USD), 2026-10-15 to 2026-11-11 vs 2026-09-17 to 2026-10-14. Total spend $177,119.73 vs $170,056.32 (+4.15%), clicks 24,374 vs 27,883, conversions (complete_new_signup) 2,590.75 vs 1,645.725, CPA $68.37 vs $103.33. By type: Brand $1,357.29, 10,301 clicks, 1,432.5 conv, CPA $0.95 (prev $1,376.54, 4,323 clicks, 550.975 conv, $2.50). Competitor (US - Alternatives) $45,170.64, 198 conv, CPA $228.13 (prev $44,245.18, 161.33 conv, $274.25). Category/non-brand Search (8 campaigns) $89,648.39, 431.75 conv, CPA $207.64 (prev $85,847.32, 467.82 conv, $183.50). PMax (US, CA) $36,288.41, 497.5 conv, CPA $72.94 (prev $35,802.15, 463.59 conv, $77.23). Demand Gen (2) $4,655.00, 31 conv (prev $2,785.12, 2 conv). No migration or remarketing campaigns are identifiable by name. 55% of conversions came from Brand. Without Brand, CPA is $151.75 vs $154.08, which is roughly flat. The blended CPA drop comes mostly from brand sign-ups. | warn | medium | S | Read the blended CPA improvement as brand-driven. Watch category Search, where CPA rose from $183.50 to $207.64 and conversions fell. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W1.3 | Top new search terms by spend with no conversions (negative candidates)needs approval Top zero-conversion terms in the period (spend > $100). Most are DocuSign-alternative queries in US - Alternatives that are on-strategy, such as 'docusign like services' $705.40 and 'cheapest docusign alternative' $517.40. Off-target routing: 'docusign pricing' in AUS - Non-API $480.27 (21 clicks), 'docusign api pricing' in US - API $342.99, 'verdocs' in US - API $294.14, 'docusign alternative' in UK $164.77. 'New' status (first seen this period) was not checked against earlier periods. Full list: raw/google_ads_search_terms_zero_conv.csv. | warn | medium | S | Add 'verdocs' and 'docusign api pricing' as negatives in US - API, and route competitor-pricing queries in AUS and UK to competitor ad groups (matches audit A5). Keep the US - Alternatives terms and judge them on qualified conversions once W1.2 is fixed. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W1.4 | Disapprovals, budget-limited campaigns or auto-applied changes No enabled ads are DISAPPROVED, APPROVED_LIMITED or AREA_OF_INTEREST_ONLY. No change_event rows from GOOGLE_ADS_RECOMMENDATIONS between 2026-10-15 and 2026-11-12. Search impression share lost to budget: US - Non-API - PaidOpt 46.7%, UK 39.1%, US - Non-API 38.1% (shares a budget with PaidOpt), US - HIPAA 36.6%, Branded Campaign 35.9% (budget $50/day), real-estate 31.4%, US - API 28.4%, AUS 26.8%. Primary status LIMITED: UK, real-estate, US PMax, CA PMax, both Demand Gen campaigns. The reason codes were not returned. | warn | medium | S | Don't raise non-brand budgets until qualified conversions import (W1.2). Review the $50/day Brand budget with the paid search lead given its 35.9% budget-lost share, weighing it against the organic brand CTR drop (W3.1). | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W2.1 | Sessions by channel (incl. AI assistants) GA4 property 262603072 (BoldSign). Total sessions 359,496 vs 356,017 (+0.98%). Direct 231,661 vs 215,796. Organic Search 69,634 vs 76,795 (-9.33%). Paid Search 24,415 vs 19,559 (+24.83%). Cross-network 9,667 vs 18,632 (-48.12%). Referral 7,408 vs 7,409. Email 4,934 vs 5,240. AI Assistant 3,069 vs 1,204 (+154.9%), mostly chatgpt.com 2,957 vs 1,023. Organic Video (YouTube proxy) 132 vs 147. Paid Social 973 vs 888. | warn | medium | S | Watch the organic decline together with W3.1. Note the AI-assistant referral growth (chatgpt.com) for the AI visibility program. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W2.3 | Landing pages with the largest drop or gain in conversions Key events per landing page (confounded by the W2.2 key-event change). Drops: /merge-pdf-online 33,504 to 51, (not set) 39,103 to 15,809, / 15,525 to 8,445, /signup 8,775 to 3,197, /split-pdf-online 2,374 to 2, /organize-pdf-pages-online 1,652 to 4. The free-tool pages most likely reflect the Free Tools CTA key-event change. Gains: /contact-us 3,001 to 3,364, /free-document-signing-app 149 to 295, /contacts/get-contact-details 0 to 120, /about-us 21 to 79. Traffic without conversion lift: /esignature-api sessions 1,579 to 5,909 (+274%) with key events 68 to 70; /docusign-alternative sessions 3,086 to 5,157 with key events 589 to 443; pricing-page landing sessions 9,386 to 14,127 with key events 2,314 to 2,177. | warn | medium | M | Check where the extra /esignature-api and /docusign-alternative traffic comes from (likely paid) and why it isn't converting. Re-run this comparison once key events are stable. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W3.1 | Clicks, impressions, average position: brand vs non-brand GSC sc-domain:boldsign.com (web). All: clicks 25,118 vs 28,235 (-11.04%), impressions 764,338 vs 732,735 (+4.31%), position 12.29 vs 11.71. Brand (regex bold|bolt ?sign|bolsign|blodsign): clicks 18,297 vs 20,562 (-11.02%), impressions 37,795 vs 36,008, CTR 48.4% vs 57.1%, position 1.58 vs 1.55. Non-brand: clicks 959 vs 1,128 (-14.98%), impressions 481,514 vs 429,730 (+12.05%), position 15.45 vs 15.38. In the same period paid Brand clicks rose from 4,323 to 10,301, so paid brand ads are probably taking clicks that organic brand results used to get. Bing: not checked, because boldsign.com is not in the connected Bing Webmaster account. | warn | medium | S | Run a brand incrementality check (paid and organic brand clicks combined were 28,598 vs 24,885). Investigate the non-brand CTR drop (W3.2). | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W3.2 | Top 10 queries gaining and losing impressions Non-brand queries in both periods' top 70 by clicks (GSC API sorts by clicks, so this is a sample). Gaining: 'docusign alternatives' 1,010 to 34,342 (pos 7.32 to 5.24, clicks 7 to 5); 'pandadoc alternatives' 879 to 2,201; 'add pdf pages' 992 to 1,513; 'merge pdf' 1,149 to 1,672; 'pdf merge' 658 to 821; 'add blank page to pdf' 905 to 1,005; 'add blank page in pdf' 121 to 162. Losing: 'signature' 8,639 to 1,510; 'add pages to pdf' 20,760 to 15,008; 'delete pdf pages online free' 867 to 481; 'document signing app' 968 to 777; 'github qr code generator' 604 to 484; 'signature app free' 383 to 272; 'docusign alternative' 560 to 486 (pos 18.0 to 24.6); 'free signature app' 685 to 627 (pos 4.6 to 8.5); 'how to send signature on whatsapp' 313 to 247; 'free document signing app' 253 to 225 (pos 3.8 to 7.8). Only 7 gainers met the both-lists rule. | warn | medium | M | Review the /docusign-alternative SERP snippet and title: 34,342 impressions at position 5.24 with a 0.015% CTR. Check the ranking losses on the free signing-app queries. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W5.1 | Pick the top 3 actions, each with an owner and due date Claude drafted 3 actions with role owners and due dates (see summary.md). The checklist says the marketing lead picks them, which can't happen in an unattended run. | warn | low | S | The marketing lead confirms or changes the 3 actions and names the owners. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W3.3 | New coverage errors, manual actions or Core Web Vitals regressions The search-console MCP server has no index-coverage, manual-actions or Core Web Vitals report tool. Sitemaps only: all 12 report 0 errors, and https://boldsign.com/sitemap.xml reports 3 warnings. Bing crawl issues were not checked because boldsign.com is not in the connected Bing Webmaster account. | not-checked | medium | S | Check Page indexing, Manual actions and Core Web Vitals in the Search Console UI, and the 3 sitemap.xml warnings. Add boldsign.com to Bing Webmaster Tools. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W4.1 | AI mention and citation rate change since the last run, per engine Both published BoldSign AI answer monitoring runs for 2026-10 (20261112-1428 and 20261112-1647) collected no answers because the openrouter server was not connected. There is no mention or citation rate to compare. Proxy only: GA4 AI Assistant sessions were 3,069 vs 1,204. | not-checked | medium | S | Fix the openrouter connection and rerun AI answer monitoring for BoldSign to set a baseline. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W4.2 | New wrong facts or new competitor appearances The latest AI monitoring run has no answers, so there are no facts or competitor mentions to compare. | not-checked | medium | S | Covered by the AI monitoring rerun. | demand-gen/measurement/weekly-gtm-review.md#checklist |
| W5.2 | Route items to the paid and search programs Paid items (W1.2, W1.3, W1.4) are routed to demand-gen/paid/ads-account-audit.md and google-ads-strategy.md. Search and AI items (W3.1, W3.2, W3.3, W4.x) are routed to demand-gen/search/seo-geo-program.md. Analytics items (W2.2) go to the web analytics owner. | pass | low | S | None. | demand-gen/measurement/weekly-gtm-review.md#checklist |
Metrics
| Metric | Value | Previous | Change | Period | Dimensions |
|---|---|---|---|---|---|
| Ad spend ads.spend | 177,120 | 170,056 | +4.2% | 2026-10-15 – 2026-11-11 | account: 1266231717, source: google-ads |
| Ad clicks ads.clicks | 24,374 | 27,883 | -12.6% | 2026-10-15 – 2026-11-11 | account: 1266231717, source: google-ads |
| Conversions (complete_new_signup) ads.conversions | 2,591 | 1,646 | +57.4% | 2026-10-15 – 2026-11-11 | account: 1266231717, source: google-ads |
| Cost per conversion ads.cpa | 68.37 | 103.33 | -33.8% | 2026-10-15 – 2026-11-11 | account: 1266231717, source: google-ads |
| Qualified conversions (first_payment, CONVERTED_LEAD, all conversions) ads.qualified_conversions | 34.31 | 38.25 | -10.3% | 2026-10-15 – 2026-11-11 | account: 1266231717, conversion_action: first_payment |
| Cost per qualified opportunity (spend / first_payment) ads.cost_per_qualified_opp | 5,163 | 4,446 | +16.1% | 2026-10-15 – 2026-11-11 | account: 1266231717, conversion_action: first_payment |
| Sessions ga.sessions | 359,496 | 356,017 | +1.0% | 2026-10-15 – 2026-11-11 | property: 262603072 |
| Demo + trial + contact-sales (requested_demo + complete_signup + contact event counts) ga.key_events | 31,831 | 31,300 | +1.7% | 2026-10-15 – 2026-11-11 | property: 262603072 |
| Pricing-page views (/electronic-signature-pricing variants) ga.pricing_views | 33,373 | 40,916 | -18.4% | 2026-10-15 – 2026-11-11 | property: 262603072 |
| Search Console clicks gsc.clicks | 25,118 | 28,235 | -11.0% | 2026-10-15 – 2026-11-11 | site: sc-domain:boldsign.com, segment: all |
| Search Console clicks (brand) gsc.clicks | 18,297 | 20,562 | -11.0% | 2026-10-15 – 2026-11-11 | site: sc-domain:boldsign.com, segment: brand |
| Search Console impressions gsc.impressions | 764,338 | 732,735 | +4.3% | 2026-10-15 – 2026-11-11 | site: sc-domain:boldsign.com, segment: all |
| Average position gsc.avg_position | 12.29 | 11.71 | +4.9% | 2026-10-15 – 2026-11-11 | site: sc-domain:boldsign.com, segment: all |
| Non-brand clicks (GSC) gsc.nonbrand_clicks | 959 | 1,128 | -15.0% | 2026-10-15 – 2026-11-11 | site: sc-domain:boldsign.com, brand_regex: bold|bolt ?sign|bolsign|blodsign |
| Non-brand clicks (Bing) bing.nonbrand_clicks | – | – | – | 2026-10-15 – 2026-11-11 | status: not-checked, reason: boldsign.com not in Bing Webmaster account |
| AI mention rate (last run) ai.mention_rate | – | – | – | 2026-10-15 – 2026-11-11 | status: not-checked, reason: last AI monitoring run collected no answers |
Folder: reports/publish/boldsign/weekly-gtm-review/20261112-2134_weekly-gtm-review_boldsign_e63e